PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Don’t write this long stuff.

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Pitching Media YouTube Video 130

Buzzstream

AUGUST 12, 2024

AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. Luckily, I tested most of the top tools listed on other ranking posts to save you the trouble. Some tools that other posts talk about aren’t even related to PR, so I’ve removed them. It’s time to embrace it.

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Tools Pitching Google Digital PR 62

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

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Pitching Software Construction Writing 298

Flack's Revenge

FEBRUARY 1, 2023

If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? But the PR and media worlds may be facing more imminent threats than being replaced by AI bots. Even when used by legitimate news outlets to write articles, errors can creep in. Hmmm… ChatGPT, writing PR content ….

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Pitching Writing Creativity Tools 168

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Look no further than Onclusive’s journalist relationship management tools. Look no further than Onclusive’s journalist relationship management tools. Media Outreach Best Practices. Request Demo.

Media 195

Media Pitching Tools Resources 195

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

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Analysis Tools Software SMB 145

Prohibition

JULY 23, 2024

By using Generative AI we’re able to completely transform how we approach everything from content creation to media monitoring and even ideation. Here we’ll explore how these three cutting-edge AI tools can enhance our creativity and supercharge your PR efforts. Example: Use this prompt to help you with your sentiment analysis.

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Pitching Creativity Analysis B2C 62

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Choose the right media. Some call it newsjacking.

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Pitching Media Privacy YouTube 136

Prohibition

AUGUST 14, 2024

We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists. AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to.

Media Relations 62

Media Relations Media Pitching B2C 62

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

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Social Media Tools Small Business Media 216

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Below are the steps to writing a competitive media analysis. Photo courtesy of Pexels. Is it different?

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Analysis Writing How To Media 69

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. But, let’s face it, media databases have limitations. Even the top media databases aren’t updated in real time. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. billion social media profiles.

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Media Reddit Digital PR Tools 62

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Fortunately, numerous resources are available to help you write an excellent prompt.

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Tools Marketing Writing Resources 52

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. Be Brief HARO pitches should be short, at most 300 words. and 5:35 p.m.,

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How To Media Pitching Reputation 100

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time.

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Tools Communications Pinterest Analytics 78

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Onclusive adds media database and social listening. Notified (formerly Intrado). Critical Mention.

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Software Tools Print Technology 154

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.

Meeting 98

Meeting Media Training Automotive 98

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Media Database Best Practices. Request Demo. Highly Curated Author Profiles. Our commitment to accuracy doesn’t stop there.

Industry 195

Industry Media Reputation Report 195

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

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Pitching Travel Software Groups 129

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Business case writing best practices.

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How To Measurement Writing Data 396

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” What advice do you have for PR people that want to pitch you? If you want word to get out about your event or product, give us the tools we need to write about it.

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Meeting Media Journalism Interviews 104

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

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Pitching Report Software Survey 88

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one.

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Pitching Media Employee Privacy 70

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

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Pitching Strategy Examples Banking 149

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. He understands the business of PR and the pain that current tech tools do not solve. I’ll dig into that more in a moment.

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Software Media Relations Media Pitching 84

Communications Conversations

APRIL 30, 2019

And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand.

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Tools Twitter Local Pitching 111

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 14, 2023

For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company.

Software 135

Software Pitching Analysis Community 135

Buzzstream

SEPTEMBER 23, 2024

You can do digital PR without content, like pitching expert commentary to a journalist. But mostly, it is done by creating content and pitching it to journalists, like creating data-driven city studies. When journalists write about it, they usually link to you.

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Digital PR Google SEO Pitching 62

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

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Reddit Media Analytics Trends 159

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest.

How To 279

How To Media Pitching Creativity 279

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Promoters” are all about promotion on social media platforms.

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Social Media How To Media Journalism 247

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

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Communications Sports Journalism Fashion 193