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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information.

Pitching 370
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3 Ways to Think Like a Reporter

PRSay

What do journalists hate most about pitches and releases? So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t write about us and our stuff.

Report 151
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PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches

Prowly

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

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What Editors and Writers Want From PR Pitches in 2018

Cision

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

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Rock The Pitch #7: The Anti-Facepalm Formula

Rock the Status Quo

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. Great to meet you. His pitch worked.

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PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

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Three Pressing Questions in PR: What Students Want to Know

Deirdre Breakenridge

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. Similar to a media or business pitch, eventually you will hit a relationship home run.