ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program.

Publicity 334

Publicity How To Product Launch Agency 334

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

5W PR

FEBRUARY 5, 2025

Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants.

Technology 78

Technology Product Launch Analysis Storytelling 78

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Sword and the Script

AUGUST 4, 2015

In my observation, as a team we walked out of that meeting with two substantive outcomes: 1. In the end the point is market education needs to begin long before a product launch. The post Market Priming: Setting Conditions for a Product Launch appeared first on Sword and the Script. Sponsored content.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 59

Product Launch Consumer Agency Film 59

Cision

JANUARY 8, 2018

Events can be utilized for more than gathering sales leads and meeting with clients. Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

PRSay

AUGUST 5, 2020

Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? Its value must be obvious and easily accepted, not forced. Think about the outcome. Be honest and realistic.

Product Launch 196

Product Launch Pitching Meeting Conference 196

Bianchi Biz Blog

SEPTEMBER 7, 2021

How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St. Do a little research on if the brand you are pitching would care about the news.

Meeting 91

Meeting Transportation Media Journalism 91

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. The post Spotlight on a Solo PR Pro: Meet Shirley Johnson appeared first on Solo PR Pro. I've lived all over the US,” she says, “and I've never felt more at home than I do here.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

But by the next meeting, the cast of characters has changed without notice. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The “bait and switch.”

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . Some people say they are more productive at home and enjoy going fully virtual. It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break.

Wireless 207

Wireless Product Launch Energy Meeting 207

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. By utilizing well-planned comm strategies, organizations can create a robust network of stakeholders who are aligned with their mission and vision, resulting in long-term success and sustainability.

Tools 354

Tools Resources Internal International 354

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. If you launched a social media campaign simultaneously as a competitor, you'll measure social engagement. #3

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Reconsider the weekly agency status meeting. Now is the time to revisit original objectives and make sure communications teams are on target. Take stock of your tech.

Meeting 136

Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Meetings are time-consuming, but there’s no better way to check for compatibility. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The goal is to allow ample time to meet with agency teams, gather capabilities information, create a shortlist and review proposals. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. That’s not a good idea.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Cision

MAY 5, 2016

An obvious answer is that good client testimonials speak to the success of big projects or product launches that occurred because of their partnership with your company. Think of your client testimonial “library” as an opportunity to set up meetings between prospective clients and your best, most satisfied customers!

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Access – to plans, corporate history, sales meetings, senior management’s POV – will not only help the agency represent the organization, but it will inevitably save time over the long run and possibly enhance earned media outcomes. Offer access. This is likely at the top of the agency’s list.

Agency 120

Agency How To Product Launch Internal 120

Contently - Strategy

APRIL 28, 2022

Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 117

Video Communications Strategy Product Launch 117

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!). And they’re seldom great indicators of what a firm can actually do.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. Business and tech media in particular have an ongoing appetite for research, studies and surveys.

B2B 147

B2B Data Retail Survey 147

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. Organizers often run award contests for products announced there. It is great to be able to meet with the journalists and analysts who are attending, and take the time to introduce your company or share updates. The answer depends on a number of factors.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. If a content asset is performing well and meeting its KPIs, squeeze as much juice out of it as possible.

eBook 137

eBook Product Launch Software Internal 137

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Cision

MARCH 16, 2016

Before you start creating UTM codes, outline your goals and all the metrics needed to meet those goals. You can distinguish this parameter by product launch announcements, business objectives, webinars or even influencers if you create pre-crafted messaging for them. Outline Goals. Do you assign monetary value to social posts?

Measurement 120

Measurement Product Launch Analytics Facebook 120

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. There’s nothing worse than setting unrealistic expectations and talking a big game, then working in fear to try and meet them. Nobody wins.

Consumer 131

Consumer Product Launch Agency Sports 131