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The decline of B2B tradeshows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
By the same token, many business executives rely on attending, speaking, or sponsoring in-person tradeshows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are TradeShows still a Good Place for PR Launches?
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.
Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.
One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
attend conventions, conferences, and tradeshows each year. The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. Conferences and tradeshows offer all kinds of other opportunities for qualified and interesting speakers.
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. In the years since FM’93, I can’t remember how many tradeshows I’ve been to. Tradeshows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic. Be Brief, But Thorough.
The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.
I play keyboard, and liked to consider myself an audiophile back in the day; I attended BAS (Boston Audio Society) meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio tradeshow and basking in all the gear.
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a tradeshow or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. But timesheets and meetings only go so far. Hourly billing.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
I play keyboard, and liked to consider myself an audiophile back in the day; I attended AES meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio tradeshow and basking in all the gear.
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at tradeshows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a tradeshow booth.
Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Consumer expos, industry tradeshows, and product sampling all had to make massive pivots in order to survive. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!
The quadrants map to technology segments and have grown in number, from 15 when the former analyst was there in the late 80s-90s to about 800 today (“their analysts know more and more about less and less”). They reap the benefits of buzz and PR, gained from all those who proudly shout their Gartner validation from the rooftops.
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.
Lots of other research has shown this to be true – but the Korn Ferry adds some detail: 79% wait to contact sales until after fully defined their needs, 57% wait until they’ve identified the products they think meets their needs, and. 32% “industry events/tradeshows/conferences,”. 28% “peers/colleagues,”. 27% “web searches,”.
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.
I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Prepare before you pitch. Tell, don’t sell.
For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Our technology speaks for itself. It costs too much money.
The addition of marketing, analysis, tradeshow consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.
Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Have a tip to share?
If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.
After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. it will be making at the show … yes, right now. It’s not like a technology showcase for media that you might host yourself.
Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.
This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 7) How B2B Marketing Can Get More out of TradeShows. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story.
Don’t miss these related posts: How B2B Marketing Can Get More out of TradeShows. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. The potential to technology may be unlimited, but the human condition is finite. 4) The channels that product B2B leads.
Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. You can also network in person by attending conferences or tradeshows. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.
It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any tradeshow. You have to show you are relevant, which boils down to: you have to matter to the everyday person.
And that environment of change has also extended to the industry’s longstanding events and tradeshows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S.
Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ). Attend industry events – tradeshows, webinars, conferences, etc. – Advanced Automotive Technology PR Agency. ‘Get Off Your *ss and Knock on Doors’. The same is true for PR pros. Get out of the office and into the field.
And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Karl Rickhamre, Agency Principal, Coast Communications , Stockholm, Sweden.
It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. You can see more automotive technology here than anywhere else in the world.” It’s not the largest … but it’s the best.
Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Susan Kostal | Stet.
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