Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

OCTOBER 26, 2015

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. With intelligence on earned and owned media, including online, social, broadcast and print, it’s easy to understand and share your social performance information.

Print 120

Print Mobile Software Writing 120

Stephen Waddington

JULY 11, 2017

4 Channel shift from print to social exaggerated. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. Accordingly, the shift towards online and mobile is consistently overestimated by practitioners. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 5) Technology isn’t replacing marketers yet. How are they spending that budget today?

Survey 104

Survey B2B Marketing Trade Shows 104

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. They need to be planned and built from the ground up.

Government 151

Government Crisis Energy Community 151

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. NOTE: ©PESO is a copyright of Arment Dietrich, Inc. dba Spin Sucks. Click here for more info on the PESO model.

Automotive 91

Automotive Engineering Mobile SEO 91

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. There’s no reason to stress about typos that were printed on 100 physical copies of materials. When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Technology means continuous learning. More video content is uploaded in 30 days than the major U.S. Data continues to drive coverage.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. They’re having experiences. Startup Marketing?

Industry 89

Industry Marketing Enterprise Mobile 89

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Prioritize mobile responsiveness and quick loading times to improve user experience. Mobile optimization With the increasing use of mobile devices, optimizing your content for mobile is no longer optional. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Waxing UnLyrical

APRIL 13, 2011

New technology always brings with it a moral panic. When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. Sound familiar?

Skype 87

Skype Mobile Web Energy 87

The Proactive Report

JUNE 22, 2015

As technology develops it becomes easier and easier to do this without the the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring someone on sites like Fiverr. Meme style print font can also be added to your photos. Google is cracking down on duplicate content – and that includes images.

Google 100

Google Tools Print Software 100

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. It’s mobile-friendly too. So, how can it possibly compete?

Tools 165

Tools Media Software Analysis 165

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Meeting 78

Meeting Automotive Media Newspapers 78

Critical Mention

DECEMBER 10, 2021

This release allows users to easily navigate sections of the platform on mobile and tablet devices. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Users can monitor audience and publicity values for podcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better.

Automotive 86

Automotive Journalism Interviews Engineering 86

Landis PR

JULY 29, 2024

San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators.

Communications 59

Communications Healthcare Biotechnology Tourism 59

The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Storytelling 60

Storytelling Journalism Print Mobile 60

Bianchi Biz Blog

APRIL 13, 2023

PRO TIP #1: The key here is to provide all the pertinent details while emphasizing the big picture on what your innovation means in terms of changing the future of the mobility industry. Four top reasons include: 1. So that’s an overview of the Automotive News PACE Award program.

Automotive 61

Automotive Mobile Technology Social Media 61

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. You need to understand the buyer’s journey from beginning to end – across all channels – including traditional channels such as print and broadcast. Let me explain. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Analytics Strategy 120

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

MaccaPR

DECEMBER 10, 2014

We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. This coming year, it’s expected that mobile traffic will exceed laptop traffic.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. It’s not surprising, then, that a new white paper from Outsell, Inc.

Media 75

Media B2C B2B Nonprofit 75

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 92

Meeting Media Journalism Education 92