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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.

Privacy 78
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Consumer Preferences in CPG: How to Leverage Personalization for Growth

5W PR

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

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Consumer Preferences in CPG: How to Leverage Personalization for Growth

5W PR

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

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Voice moves from awareness to application

Stephen Waddington

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US.

Hotels 138
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Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51

ReimaginePR

TORONTO– Canadian technology entrepreneur Frederick Ghahramani is pledging $1,000,000 to fight Bill C-51, the newly enacted law that authorizes the government to collect and share Canadians’ private information with no oversight. “But this is precisely the environment that Bill C-51 places Canadian technology companies. .

Privacy 120
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. Do you know that 91 percent of users access social platforms via mobile devices? Transparency. Stories are omnipresent. Vertical videos.