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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

Pitching 150
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The Four Seasons of Publicity

PR for Anyone

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media. Regional publications are two months out.

Publicity 246
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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

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Behind the Headlines With Karen Paff

Cision

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

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5 Best Media Monitoring Services (UK) in 2025 (+12 Must-Have Features)

Prowly

They are covered under the NLA licence (Newspaper Licensing Agency) , which governs how copyrighted articles are shared. With Prowly , you can take this a step further by setting up precise hashtag filters for niche topics, like travel or finance. Want to make it even easier?

Print 104
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Behind the Headlines With Rich Oppel

Cision

Before you pitch a journalist, you must think about how your story adds value for your audience. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? I find that some young professionals don’t read newspapers or influential websites. Everyone wins.

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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)

Buzzstream

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.