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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. My presentation will focus on ways to use Twitter to earn media coverage. Because so many journalists are on the platform.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. .

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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Cision

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

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Presenting the shadows of public relations

PR Conversations

Public relations is frequently presented in a dim light; “entering the dark side” is how journalists refer to working in/with PR. A dominant trend in the papers I heard seemed to be the representation of activism as public relations, alongside presentations examining social movements through a PR lens.

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Trends and Best Practices for Media Relations

PRSay

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. The newsletter is designed to present information that is quick and easy for the reader to digest,” Smith says. “It

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5 Ways to Reimagine the Press Release

Cision

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The first-ever press release, from the Pennsylvania Railroad Company in 1906, was 300 words of plain text and it was published verbatim by The New York Times.

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How We Made Our Chapter Event More Inclusive

PRSay

Half of our four keynote presentations featured speakers of color. Three-quarters of keynote presentations included women, and at least one had a member of the LGBTQ+ community. A diversity and inclusion subcommittee reviewed DE&I needs and provided additional guidance.