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Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Broadcast Segments: TV and radio programs may feature your news in their segments if relevant to their content. However, the work doesn't end once the press release is distributed.
Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! The end result is (ideally) an increase in revenue as well. The tagline Got Milk?
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A press release (also known as a news release) is an official statement issued by an organization to announce news, events, productlaunches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is a Press Release?
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