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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Ask Google, “Who writes about [your topic] at [name of publication]?”

Publicity 331
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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

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Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. News websites are the next most common source, followed by radio, social media and print newspapers.

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Social Media Plays an Important Role in Public Relations

Ronn Torossian

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

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Are LLMs becoming the new front page for public relations?

Sword and the Script

Over on Search Engine Land , a leading trade publication, Jason Tabeling noted that LLMs are disrupting search. LLMs as the new front page The front page of a newspaper especially above the fold was once the most desirable place for news. Shes a reputable consultant in the search engine optimization ( SEO ) world.

SEO 110
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The Four Seasons of Publicity

PR for Anyone

When thinking about landing publicity, it should not be a “one and done” approach for your business. National publications are closed at least four months in advance. Regional publications are two months out. Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news.

Publicity 246
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Cognitive dissonance: How LLMs might change PR and communications [Public Relations Review Podcast]

Sword and the Script

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! Are LLMs becoming the new front page for public relations? ” If credibility is a key part of relating to the public, such statistics spell trouble for PR.