Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR? I’ve always been really strong in English so I thought that was my only option.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. I wanted to be a reporter for as long as I can remember. I was fortunate enough to live my dream for more than 25 years and report on some amazing stories. But the newspaper climate has changed.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 154

Employee Print Writing Survey 154

PRSay

NOVEMBER 7, 2019

He answered the reporters’ questions as completely and honestly as possible, but he didn’t linger in the room. I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

MAY 4, 2016

It’s all storytelling. A reporter is in pursuit of a given story; we coach a client to help tell that story. Traditional pitching remains necessary, but we should be realistic about the emails that begin “Hi Joe, my client Ellen is an expert on…” Today there are fewer reporters that have less time to do more work. .

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” But honestly, I had just left my previous gig as a reporter, and I was looking for something new. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Above all, know your business, your industry and the news media well enough to anticipate what will draw reporters and others. Reporters will love you for transcripts.

Automotive 117

Automotive Mobile Video Interviews 117

Ishmael's Corner

DECEMBER 14, 2014

A post scheduled for next week calls it the best daily newspaper in the country. Plus, the reporting strays from the NYT’s standards of fairness. Ravi Somaiya who handled the bulk of the reporting commented that “Covering the media can be a surreal job.”. Before going further, as regular readers know I’m a fan of the NYT.

Journalism 104

Journalism Storytelling Energy Newspapers 104

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper.

Publicity 111

Publicity Writing Construction Guidelines 111

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. For a daily beat reporter, our stories had to have a local tie. You’ve also worked as a reporter. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. And it will improve your ability as a reporter. There’s always something to report.

Wireless 102

Wireless Radio Storytelling Airlines 102

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Feel free to use any/all of the data in the report below, but please link and attribute to BuzzStream. So, to get everyone on the same page, thats the first section of our report.

Digital PR 62

Digital PR Report SEO Data 62

Sword and the Script

SEPTEMBER 8, 2020

Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 114

Survey Industry Leadership Study 114

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. However, the most important aspect of writing press releases is to report actual news and slowly build a rapport with journalists. Press releases should be factual and tell a story. Boilerplate.

Writing 105

Writing Construction Newspapers Storytelling 105

Ishmael's Corner

JANUARY 25, 2015

As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C. Building a solo business.

Meeting 96

Meeting Handbook Newspapers Government 96

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry.

Meeting 96

Meeting Journalism Employee Storytelling 96

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. Finish this sentence: If I am not reporting, I am ….

Meeting 75

Meeting Automotive Media Newspapers 75

Ishmael's Corner

MAY 3, 2015

In preparation for our storytelling workshops , we request that participants complete some light homework. Use storytelling techniques to educate, inform and even amuse in contrast to the conventional B2B playbook that shouts “Me, Me … and here’s a little bit more about Me.”. With rare exception, GE wins this unaided awareness test.

B2B 60

B2B Branding Brand Storytelling 60

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. They signpost to a larger in issue of alienation and exclusion in society, The Reuters Institute reports that 35% of UK citizens avoid or switch off from the news. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

PRSay

AUGUST 14, 2019

Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. I did think about whether I would be a journalist or an editor. There was a radio station.

International 68

International Internal Conference Public Affairs 68

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. What Fake News? In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. Can I take a set of scores about a game last night and automate a basic report? Is machine learning going to take over the PR workflow? Definitely not. Will it long term? The ability to do that has been around now for 5–10 years. That kind of basic AI?—?which

Technology 120

Technology Analysis Data Tools 120

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Exercises Storytelling Fashion 60

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. The number of online newspaper readers has also decreased to 30.5% Internet engagement is rising, with 89.1%

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. You wouldn’t buy a CMP without data reporting capability, and the really stellar options have a transparent workflow management interface.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. Her clients have been featured in O Magazine, US News and World Report and Time. .

Nonprofit 40

Nonprofit Television Radio Newspapers 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40