PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Online Reputation Management Services: What You Need to Know. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Distribution services like PR Newswire , Business Wire , and GlobeNewswire help ensure that your press release reaches a broad audience. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Mark My Words

JULY 31, 2024

The Guardian Mark Borkowski, a public relations and reputation management expert, said that time and again the corporation had been caught out by an inability to act swiftly, fuelling a crisis as newspapers and social media commentary fan the flames by filling the information void.

Reputation 60

Reputation Newspapers Crisis Corporate 60

PRSay

MAY 24, 2021

In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Cision

JUNE 22, 2016

I can’t give too much away, but what I can say is that we’ll be helping the iconic brand tell the story of their unique, grower-owned cooperative, and we’ll be using modern public relations to do it—from media relations and influencer engagement to reputation management. My biggest pet peeve is…wallflowers.

Newspapers 195

Newspapers Media Relations Branding Brand 195

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

PR in High Definition

OCTOBER 30, 2023

Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day. They rose to the absolute pinnacle of British cultural life, meaning their reputations were under unrelenting scrutiny for the best part of two decades.

Reputation 62

Reputation Fashion Newspapers Social Media 62

Cision

MARCH 8, 2016

Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. Today, one comment on social can impact a brand’s reputation. Do you have any advice for companies looking to strengthen their brand reputation?

Financial 120

Financial Reputation Newspapers Social Media 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. He started the PR agency that still bears his name in 1952.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

FEBRUARY 25, 2016

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Soon after, I piloted one of the very first reputation-monitoring systems on the Internet – and yes, there were trolls even in 1997. Read the newspaper – the whole newspaper. Karma is real. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. —

Pitching 146

Pitching Survey Storytelling Newspapers 146

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. What role does reputation management play for health and biotech brands? Rapid Fire Round.

Reputation 120

Reputation Newspapers Sports Travel 120

Bianchi Biz Blog

NOVEMBER 21, 2024

3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. Essentially, we know how to successfully place our clients’ stories. However, once you’ve got the contact, you can easily have privileged relationships with them. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

PR Job Coach

MARCH 29, 2012

If there is coverage in your local newspaper, post the web link in your feed. As you take time to construct content about you that positions and portrays the person you are or want to be known for, pay heed to anything that could take away positive impressions or negatively impact your reputation.

Facebook 164

Facebook How To Construction Insurance 164

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

Smith signs off by challenging the newspaper to a debate about tax policy along with his vice president for tax. Here are a few ways FedEx could have handled things differently in order to support its reputation and offer relevant information to the public. Not only is that asymmetrical, but it’s needlessly antagonistic.

Policies 149

Policies Newspapers Corporate Examples 149

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Earned media demonstrates credibility, since the organization doesn’t pay for the placement.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JANUARY 19, 2017

What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. It’s important to start implementing a social media strategy to build your business’ profile and reputation before a crisis hits.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. However, I learned a lot about reporters and pitching in that capacity. Rather than avoid a hard and thankless job, I embraced the role.

Reddit 183

Reddit Software B2B Technology 183

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. Or to invest the measurement budget in a study that gauges brand preference in a given customer segment, or corporate reputation lift over time.

Measurement 189

Measurement How To Guidelines Web 189

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. Just as we focus on building reputation for clients, those looking to get into PR should work to build their own reputation and brand.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Sword and the Script

OCTOBER 24, 2023

The big placements you land are often the result of months or even years of effort building your reputation and media relationships. Consider starting with trade and local or regional media while you ramp things up with your business. You haven’t been at the PR game long enough PR is a long game.

Pitching 158

Pitching Newspapers Report Local 158

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Branding Brand 186

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Prowly

FEBRUARY 3, 2025

It encompasses your brand's values, products, and overall reputation. MANAGE YOUR BRAND REPUTATION 24/7 How to boost brand recognition Now that you know its major benefits, let's get into some practical ways to improve your brand recognition that won't necessarily blow your budget.

Branding 104

Branding Brand How To Measurement 104

Prakkypedia

NOVEMBER 29, 2017

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. The rankings – particularly those top-ranked and those lowest-ranked – are highlighted across newspaper headlines, and discussed on TV and radio talkshows.

Reputation 60

Reputation Survey Insurance Insurance 60

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business. I find that some young professionals don’t read newspapers or influential websites. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JUNE 14, 2016

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). Where Talkwalker Alerts differs from Google Alerts is that the results are often from less reputable sources than Google Alerts.

Google 120

Google Newspapers Trends Print 120

Prakkypedia

SEPTEMBER 20, 2014

You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Of course , you wouldn’t do this just for the sake of being seen – a frivolous question can damage your reputation). Take a look at this list of 5 ideas below: 1.

Conference 112

Conference Newspapers Community Advertising 112

Stephen Waddington

JULY 11, 2017

Bots are mainly seen as a threat for public debates and organisational reputation alike. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

PRSay

OCTOBER 19, 2021

He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and moderator for the long-running “ Washington Week ” news series.

Journalism 173

Journalism Newspapers Policies Google 173

Cision

AUGUST 9, 2016

Working at newspapers for a few years taught me to always consider the audience when you’re writing. What role does social media play in reputation and crisis management today? Social media influence on brand reputation cannot be understated in this regard. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0