Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

MARCH 16, 2020

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time. This is no longer the case. Disruption in Relationships. Deadlines in the Blink of an Eye.

Social Media 97

Social Media Publicity Media Newspapers 97

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8

Handbook 192

Handbook Publicity Newspapers Television 192

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

Deirdre Breakenridge

OCTOBER 5, 2016

Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. A few of the #PRStudChat topics and questions we’ll discuss on the 11th will include: How do we decide to act/respond/engage?

Twitter 293

Twitter Community Ethics Radio 293

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

Stephen Waddington

FEBRUARY 16, 2020

You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later. Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. It’s a cesspit. There’s a paradox at play.

Media 193

Media Newspapers Government Social Media 193

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Bianchi Biz Blog

JANUARY 16, 2025

Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. Online: 6,877,000 Print, Weekday: 2,592,000, Print, Weekend: 1,713,000) National Post : Another national newspaper, it is considered to be more political (conservative) than the Globe & Mail.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

MAY 19, 2020

Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. My presentation will focus on ways to use Twitter to earn media coverage.

Twitter 206

Twitter Media Relations Media Survey 206

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 250

Communications How To Telecommunications Employee 250

Cision

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

5W PR

NOVEMBER 6, 2024

Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active. Traditional media like newspapers, magazines, radio, and television can sometimes be useful.

Video 78

Video How To Marketing Television 78

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

Onclusive

FEBRUARY 22, 2018

Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention!

Interviews 284

Interviews Radio Small Business Pitching 284

Communications Conversations

JANUARY 8, 2021

newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. Paul Pioneer Press recently, you can see that newspaper is on its last legs.

Newspapers 179

Newspapers Local Consumer YouTube 179

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. ” What did this mean?

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

Cision

OCTOBER 2, 2017

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Find The Right Social Media Channel. Use Mobile Destinations.

Community 225

Community Pinterest Mobile Television 225

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Cable news, in fact, is booming.

Print 245

Print Pitching Television Newspapers 245

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Communications Conversations

NOVEMBER 22, 2022

No, long-term success in our industry, whether it’s comms, marketing or social media, starts with writing. I started an underground newspaper in high school. I wrote for my college newspaper. The post Why good writing is the best foundation of a successful social media career first appeared on Arik Hanson.

Writing 88

Writing Social Media Newspapers Media 88

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Sword and the Script Media can help with B2B marketing, PR and social media.

Print 157

Print Newspapers Google B2B 157

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned.

Media 199

Media Newspapers Google Energy 199

Axia PR

JULY 21, 2024

While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. Young Americans are embracing neighborhood updates from friends, family, and online forums.

Local 62

Local Social Media Television Newspapers 62

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media.

Infographics 283

Infographics Consumer Video Examples 283

PRSay

AUGUST 6, 2019

These six degrees of Gen Z are what I believe should inspire five priorities for practitioners when developing campaigns and content intended to engage Gen Z across earned owned, paid and shared media channels — speed, immediacy, efficiency, personalization and purpose. Tip 5: Give your media mix a makeover.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

JUNE 15, 2021

In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. Give me money, essentially.

Media 179

Media Newspapers SEO Local 179