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Need a Hyper-Short Message? How You Write a 4-Sentence Feature

PRSay

Want to write messages that grab attention? Learn to write compelling messages that draw readers in and move them to act. But what if you need to write a hyper-short message? Heres how to write a four-sentence feature. Continue focusing on the reader: Write about how the reader will benefit from your solution.

Writing 88
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Effective Storytelling with Cindy Ashton

PR for Anyone

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. Part One of ‘Effective Storytelling with Cindy Ashton’ Cindy Ashton is a Virtual & Keynote Speaker + Award-Winning TV Host.

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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.

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4 Writing Mistakes You’re (Probably!) Making Now

PRSay

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. According to 130 years of readability research: The more you write , the less readers read.

Writing 162
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3 Ways to Write Better Leads: Make Them Concrete, Creative and Provocative

PRSay

If so, your Writing 101 class called and wants its lead back! Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America and Reuters Institute. Find the examples.

Writing 173
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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Today, when you sit at your desk to write something, you will use many words with Latin roots. Conjugated verbs. Language is everything.