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Effective Storytelling with Cindy Ashton

PR for Anyone

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. Part One of ‘Effective Storytelling with Cindy Ashton’ Cindy Ashton is a Virtual & Keynote Speaker + Award-Winning TV Host.

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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.

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4 Writing Mistakes You’re (Probably!) Making Now

PRSay

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. According to 130 years of readability research: The more you write , the less readers read.

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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Today, when you sit at your desk to write something, you will use many words with Latin roots. Conjugated verbs. Language is everything.

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The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Today, when you sit at your desk to write something, you will use many words with Latin roots. Conjugated verbs. Language is everything.