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Need a Hyper-Short Message? How You Write a 4-Sentence Feature

PRSay

The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America, Reuters Institute and more. Total word count: 68 words.

Writing 97
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Brains vs. Bots

Deirdre Breakenridge

I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. The fact our machines can, and are trained to see patterns both fascinates and concerns me (by redefining repetitive business tasks = good. Who’s kidding who, it’s hard. Being mechanisms of state surveillance = bad).

Data 0
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Social media use, meanwhile, continues to rocket, across a growing number of platforms. Independent.ie – Opinion pieces, lifestyle content, and multimedia features.

Radio 83
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Why Training Your Employees on Personal Branding is Good PR

Marketwired

If you wanted to build your brand, it required an individual to get coverage in a newspaper, speak at a conference, or take part in a networking event. The new term, personal branding, called for everyone to become a free agent, in a sense, which, at the time, not everyone bought into.

Employee 100
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How We Made Our Chapter Event More Inclusive

PRSay

Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. Cookie Cart allows Twin Cities teens to develop the foundational skills and tools they need to succeed in their educations and careers.

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Increasing Your Media Coverage Through Storytelling

PRSay

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Regional Foundation.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Media Media Training PR 2.0

Pitching 150