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PR Measurement Tips

The Proactive Report

Nonprofits probably have different success measures: donations, funding or other support may be their priority. Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. Data and measurement has become an integral part of PR reporting today.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Professional communicators might encounter the same challenges when promoting their organizations via think tanks, academic intuitions, nonprofit organizations and traditional media. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.

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Meet PRSA Board of Directors Nominee Jacqueline ‘Jackie’ Clark, APR, Fellow PRSA

PRSay

Region, Government Relations & Public Affairs. Alma mater: Undergrad: University of Missouri; Graduate: Hauptmann School of Public Affairs, Park University. You’re very active in several philanthropic and nonprofit organizations. Current job title: LafargeHolcim , Western U.S.

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What is a Public Relations Specialist?

5W PR

You can find public relations specialists working in government, nonprofits, as well as small to large companies. The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Agency PR Has Many Advantages. Constant innovation. There’s also the siloed nature of many organizations.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Websites such as Idealist.org , workforgood.org and the career center at the National Council of Nonprofits can show you opportunities to follow your calling while also being paid. Professionals should be faithful to those they represent, while also honoring their obligation to serve the public interest. Margaret Ritsch, Ed.D.,

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