Cision

MAY 17, 2016

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. My favorite social media platform is…Snapchat. Also, one of the coolest things about this industry is that we get to learn about every category under the sun.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Success with the Right Social Media Strategy. . Same Approach, New Tactic. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Cision

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. And now, digital and social media are major game changers, making being a PR professional even more exciting.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

OCTOBER 13, 2016

Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

5W PR

SEPTEMBER 30, 2024

Through media placements, social media campaigns, and community outreach programs, PR experts ensure your messaging reaches a broad audience, positioning you as a trusted source for health information.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

PRSay

OCTOBER 13, 2021

Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. Watch for ‘charismatic stories.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

NewsWhip

JULY 14, 2020

NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. Their role is solely public affairs, not PR, but we wanted to recommend the importance of a complementary media strategy to help them manage their reputation around some key issues.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

MaccaPR

SEPTEMBER 16, 2014

What’s even better is that the proliferation of YouTube, Facebook and other social media channels is forcing corporations, business executives and public figures into greater degrees of transparency, making getting away with spin harder than ever before.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

DECEMBER 30, 2015

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. Pharmaceuticals are subject to significant oversight by the FDA.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

5W PR

MARCH 29, 2023

It also includes pharmaceutical and medical device businesses. Stories can be shared through social media posts, blog articles and website testimonials. This could be blog articles, social media posts or videos that provide useful info on topics such as nutrition, exercise and mental health.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Many of them offer COVID-19 vaccinations.

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? His bad behavior on social media and lack of respect for a congressional investigation only made the condition worse. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PRSay

OCTOBER 11, 2019

Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales. Determine wh a t your client wants out of their metrics.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Media and publications. Pharmaceutical companies. This beta test was to determine whether users wanted the increased characters. Are users taking advantage of the new character lengths?

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Regeneron Pharmaceuticals. Become Socially Active. Sprout Social.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

Bianchi Biz Blog

JULY 22, 2024

Embrace Digital and Social Media : Malaysians are highly connected on digital and social media , with 44.5% of Malaysians using social media to consume news content while 30% follow influencers. Utilize social media channels to connect with consumers.

Marketing 101

Marketing Tourism Local Government 101

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. My favorite social media platform is…Snapchat because it never disappoints in making me laugh. I have been fortunate to have worked on national campaigns that have helped influence public health. What do you do differently? What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This really highlights that when social media is used for good, it can be so powerful! In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. Use Social Media to Your Advantage News moves fast. Social media chatter moves even faster.

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Kristin Peck will become CEO of Zoetis on January 1, 2020. Jennifer M. on February 11, 2020.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 75

Marketing Pharmaceuticals System Policies 75

Landis PR

MAY 28, 2024

Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. To get through, all communications must be tailored very specifically to the relevant audience and media – and be followed up in person. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Presspage

AUGUST 12, 2022

But business in general – and media in particular – is a lot more legally complex than it used to be. Social media has created a near infinite number of channels; the right Influencer in her bedroom can sway more opinions than a Fortune 500 CEO. And business models have evolved, too.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

But business in general – and media in particular – is a lot more legally complex than it used to be. Social media has created a near infinite number of channels; the right Influencer in her bedroom can sway more opinions than a Fortune 500 CEO. And business models have evolved, too.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Beyond PR

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 72

Infographics Case Study Video Survey 72

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? For example, it’s intensely annoying to have a social media account respond quickly to your enquiry, but then not actually DO anything about it. You can buy pretty much anything you want and know that delivery will be quick, especially if you’re a Prime member.

Communications 48

Communications Brand Branding Pharmaceuticals 48

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time. I would cut: – Social media. SEO is snake oil. – SEO.

Marketing 66

Marketing SEO Pharmaceuticals Google 66

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Your favorite social media site is… Twitter for research and LinkedIn for building connections. One marketing or PR tool you can’t live without is… Meltwater and Hootsuite (can’t decide).

Media Relations 75

Media Relations Media Insurance Insurance 75