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Pinterest has evolved a lot in the past few weeks. Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. They can spot a sales pitch a mile off. Leave it at home when planning PR activities for Pinterest. What do they mean for you? Leverage location.
Hubspot – 19 Reasons You Should Include Visual Content In Your Marketing Wishpond – 10 Reasons Visual Content Will Dominate 2014 Short but sweet Google+ Post by Randy Milanovic Heidi Cohen – Five Facts Prove Visual Content is a Guaranteed Winner Similar Posts You Might Like: Is Pinterest Right For Your Brand?
Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Pinterest : 28.1% Essentially, we know how to successfully place our clients’ stories.
Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company. Favorite a user’s tweet. Retweet a user. Add the user to a list.
Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.
To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. of population) Pinterest : 12.14 Understanding the nuances of regional differences and having solid relationships with media is critical for securing interest. story angles. million (84.6% million (73.4%
Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. And since most everyone likes to publish minty fresh content, the pitches are ignored. So when I finally received a good byline article pitch, I was twice as excited.
The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon.
It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck. Smart apps like Instagram , and websites like Pinterest , make it easy to sign up and use their platform by accessing your Facebook or Twitter profile information.
Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!
If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Hustle and pitch. At Movoto, each team member pitched the target audience using email. What type of content are they creating? Miscellaneous social networks.
In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.
Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.
Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Pinterest about it. Do you Pinterest things? He''s also an author.
With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?
Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd? Carrie Morgan shares how you can use Pinterest to leave a good impression. Here’s How Ann Handley (the World’s First Chief Content Officer) Writes.
The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . 61% of reporters prefer pitches in the morning, 30% in the afternoon, and 9% in the evening. As the old adage goes, pay for performance and promote for potential. 15) Still got it. State of Media ).
And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.
One place to start looking is Pinterest, especially group boards. People visit Pinterest to get new ideas and bloggers capitalize on that. Establish a rapport and trust first before making a pitch unless the blogger and/or podcaster is specifically seeking someone with expertise in the area(s) you serve.
Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh.
There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital PR opens up a much broader pool of influencers to work with. Use your influencers to help spread the word.
There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital PR opens up a much broader pool of influencers to work with. Use your influencers to help spread the word.
There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital PR opens up a much broader pool of influencers to work with. Use your influencers to help spread the word.
The site allows you to create and publish posts in advance – including photos and video on Facebook, Twitter, Google+, Pinterest and blogging sites, from one dashboard. If Hootsuite , bitly , and Mention had a child, it would be Sendible. It even shortens the links for you. At the very least, it’s a fun and enlightening exercise.
Using Pinterest & Secret Pinboards For Media Pitching This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. Similar Posts You Might Like: Baby, You’re a Hot Legal Mess Just WAITIN’ to Happen Content Marketing: Can You Use Other People’s Blog Posts?
Pitching journalists on Twitter. Obviously you can also use Twitter for PR by integrating photo-sharing via Instagram, tweeting out Pins from Pinterest, etc. Live-tweeting from events, using a hashtag that has been set up for the event, or creating one from scratch. Taking it a step further. Integration and all that jazz.
Take a fresh look at your business to assess whether you’re on top of all the verticals and trades; nearly all are likely available online and getting to know the subject matter and the writers will also help anyone pitch more successfully. Next, where do you get pop culture news?
Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. 6) Pitch the story to an industry newsletter. 9) The de-clutter of reprints and direct mail .
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Help Humanize Marketing?
Platforms like Pinterest and TikTok offer free data trends that can be used to generate campaign ideas. Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. This helps cut through the noise of bigger brands.
Pitching to journalists. Another way Twitter is excellent for PR is how easy it is to integrate photo-sharing via Instagram, tweeting Pins from Pinterest, and sharing posts from Facebook. Retweeting, ad nauseam, content from other users who reference the firm. ? Here are some ideas: Using Twitter Lists Strategically. Integration.
Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. This is a pitch almost entirely devoid of value for my audience. Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising.
The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.
Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. Facebook at Work. Comparable services: Yammer , Slack.
Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? What’s the biggest challenge of this tactic?
Similar Posts You Might Like: Is Pinterest Right For Your Brand? My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts My Alternative to the Suddenly Expensive iStockPhoto.com This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. Have a wonderful weekend!
Start a Pinterest or other file of good PR ideas and look at it often. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. The team felt such an event would not show the device in its best light and could potentially backfire. Just a bit of positive newsjacking.
When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. crew, hits Instagram, Facebook, Pinterest, Snapchat, SlideShare and other channels.
This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. That includes writing content, monitoring and paid strategy and execution.
And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.
Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo
Actually, it looks a lot like a Pinterest or Instagram page. This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site). What’s more, the feel of the site is much different than a garden-variety newsroom.
Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo
pinterest ‘s monetization chief @Tkendall (l.) When this attendee was able to get a decent signal – like when Reuters’ global tech editor Jonathan Weber interviewed Tim Kendall, Pinterest’s chief monetization officer – some great info emerged. weberwest Biggest obstacle for Pinterest?
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