Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest.

Data 136

Data Pinterest Facebook Viral 136

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Which social media channels are on the rise?

Social Media 62

Social Media Trends Viral Marketing 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Read Time: 2 minutes. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Beyond PR

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth.

Report 45

Report Privacy Pinterest Retail 45

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Buzzstream

SEPTEMBER 11, 2024

Platforms like Pinterest and TikTok offer free data trends that can be used to generate campaign ideas. Talk to me a little bit about client expectations for something like this Like I know for me in my experience Obviously like clients want everything to go viral, right? social media platforms have their own free data.

Digital PR 87

Digital PR Travel Data SEO 87

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Build your social channels by using cross promotion.

Social Media 40

Social Media Pinterest Media Marketing 40

Stephen Waddington

AUGUST 27, 2018

Applying the Excellence Theory to organisational communication in an era of digital network communication It is very easy to get excited about the fragmentation of traditional media and celebrate the upheaval in organisation communication created by social media. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60

Cision

JUNE 15, 2015

Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. There are pragmatic ways to vet social media metrics ( this Cision post explains more about this ). Want the keys to modern PR measurement?

Viral 120

Viral Facebook Measurement Advertising 120

Flatiron Communications

NOVEMBER 14, 2014

Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. This is not lost on the media industry, as Gawker acerbically notes: “All of Your “Favorite” Websites Are For Sale.” I’m dating myself.) ’ It might have put Don and Peggy out of business.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. This is not lost on the media industry, as Gawker acerbically notes: “All of Your “Favorite” Websites Are For Sale.” I’m dating myself.) ’ It might have put Don and Peggy out of business.

Media 28

Media Mobile Pinterest Journalism 28

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28