Business Wire

JUNE 30, 2022

And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before.

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ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. Gone are the days of calling reporters and pitching them over the phone; most prefer a simple email with relevant details. Here are a few ways to successfully pitch and follow up with reporters.

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Business Wire

NOVEMBER 4, 2021

So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.

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PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

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PR for Anyone

OCTOBER 11, 2021

The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas. Remember that pitching consistency is the key for success.

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Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. Conversely, a pitch is a personalized message directed toward a specific journalist with the aim of persuading them to cover a story. Pitches should be concise, engaging and grab the attention of the recipient right away.

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PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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Garrett Public Relations

AUGUST 29, 2021

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. The post Journalists Sound Off on How PR Pros Can Improve Media Pitches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Prowly

MARCH 15, 2022

If you’ve constructed your pitch properly, you have two key pieces of the puzzle already in place: 1. The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine. You’re sure your story is actually newsworthy in the eyes of journalists and the public.

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Prowly

MARCH 29, 2022

The post How to Pitch a Story? While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]. Journalists Answer appeared first on Prowly Magazine.

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Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. CTRs and response rates to pitches are not a perfect comparison.

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Cision

JUNE 9, 2021

To follow up, or not to follow up? That is the question.

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Business Wire

NOVEMBER 27, 2023

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?"

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention. But not every story is national news. Go narrow, but go deep.

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Business Wire

OCTOBER 23, 2020

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic.

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Cision

MAY 17, 2021

Avoid using these words in your press releases and pitches.

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Pitching Blogging 421

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye?

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Grab their attention with that snappy subject line and prove to them in the pitch why you are a credible news source. Have supporting assets .

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Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

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Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Business Wire

NOVEMBER 10, 2021

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

Enterprise 305

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

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Flack's Revenge

FEBRUARY 1, 2023

If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? Sure, it’s fun to mess around with ChatGPT but what next? Will it turn on us? Those in the creative fields are the most freaked out. This includes PR, my wheelhouse.

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ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm. Creative minds can think alike.

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Agency Pitching Creativity Groups 361

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

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Retail Media B2B Pitching 368

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. pitches per year.

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OnePitch

DECEMBER 5, 2024

If you’re looking to refine your pitching strategy, we’ve got you covered! This round-up of top insights from our latest Pitch Paloozas breaks down the dos and don’ts of crafting a standout pitch.

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Prowly

OCTOBER 23, 2024

There’s no room for weak pitches. It really depends on the list and who we're pitching.” In Dawn’s opinion, pitching is a bit like small talk–you’re supposed to weave in timely and relevant topics that spark a conversation. Her press release got a lot of clicks, which means the pitch is on the right track.

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Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports. Onclusive’s media database has everything I need to build my pitch, all in one place.

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Media Software Pitching YouTube 369

Axia PR

JULY 2, 2024

Understanding the optimal timing for pitches will help you pitch like a pro. Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing?

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Axia PR

JULY 9, 2024

In this solocast episode of On Top of PR, host Jason Mudd shares the key elements to successfully pitching stories to journalists.

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Pitching Media 126

Cision

JULY 2, 2020

A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more.

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Radio Pitching How To 349

Agility PR Solutions

AUGUST 21, 2024

Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Here are some psychological […] The post 6 psychology tips to upgrade your pitch emails appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

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Cision

OCTOBER 28, 2021

Journalists divulge the scariest pitches they've ever gotten.

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