ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Cision

SEPTEMBER 13, 2017

Look at your competitors and assess how they present themselves. Printed and digital materials: sales collateral. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. First, consider: who do you want to be as a brand? How can you differentiate yourself?

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 181

Software Tools Print Technology 181

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. Once you’ve determined the story theme and the audience, you’ll need to consider all the possible angles from which you can present the story to the media.

Media 136

Media Mobile Telecommunications Pitching 136

Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. Ability to Decide What Is Presented. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 178

Media Relations Media Print Software 178

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings.

Radio 167

Radio Journalism Interviews Energy 167

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

PR for Anyone

AUGUST 20, 2020

Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. If you see a story and wish you were the featured expert, keep that topic in mind and pitch it in the future… with an update. So pitch away. Transcript Hi everybody.

Television 130

Television Radio Pitching Print 130

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. And when the time is right, they pitch national media. Let''s call it provenance.

Pitching 67

Pitching Strategy Local Banking 67

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. Ever want to jazz up a presentation or an invite to a press event? Has the time come for PR and 3D printing? Its 3DPlusMe division partners with companies like Marvel and MLB to produce 3D-printed personalized merchandise.

Wireless 120

Wireless Print Hotels Travel 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). Print letters are becoming rare as we share more information via email and social media instead, and we are presented with more and more options to pay bills online and conduct all of our banking over the ‘net.

Privacy 108

Privacy Banking Print Fashion 108

Deirdre Breakenridge

MARCH 12, 2015

There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. The colors you use on the web are not the same colors you use for print. There are tools and resources to learn more about color. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Infographics 150

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 183

Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. Sometimes this means spending extra time vetting an idea or presenting an abundance of research ahead of implementation. or even printing out a hard copy – the difference in format can be valuable to helping you edit.

Agency 136

Agency Print Course Travel 136

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.

Technology 128

Technology Publicity Software Print 128

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. Any pet peeves with PR people?

Meeting 97

Meeting Media Training Automotive 97

Prowly

JANUARY 29, 2025

Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. Especially good if you need white-label reporting options. TRY PROWLY FOR 7 DAYS FREE The real benefits hidden in crisis management tools Let's talk about what actually changes when you get proper crisis management tools.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. No one wants to obviously “work” a room, but if an organic opportunity presents itself, go for it! Social media mining. Make all your contacts feel special.

Employee 120

Employee Print Meeting Financial 120

Cision

MAY 4, 2015

Keep teams informed with regularly scheduled, presentation-ready reports. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Track and report on every pitch and interaction with the media using the industry’s most robust CRM.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The release needs to present news that is new, exciting, interesting and/or relevant before a journalist will consider publishing it. Here is a media release template for a traditional print media release. The answer is – yes!

Media 89

Media eBook Survey Travel 89

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. How to pitch to journalists . What is media coverage? How to secure media coverage through outreach.

Print 112

Print Trends Agency Media Relations 112

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Imagine the organization that sends you a helpful third-party article after a registration, rather than a pitch to sign up for a demo.

Media 120

Media B2B Groups Conference 120

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Have you ever listened to a sales pitch and thought, Geez! His only job, it seems, is to present the argument that you need this product in your life. When is this guy going to take a break? He just won’t stop talking!

Storytelling 159

Storytelling Comparison Case Study Brand 159

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. He actually presents the five o’clock news for Sky News every day.

Pitching 62

Pitching Energy Journalism Newspapers 62

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 104

Marketing Writing SEO Engineering 104