Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

PRSay

OCTOBER 30, 2024

You have a brand to protect, a reputation that you want to make sure grows positively. You want to mitigate reputational risk. News is no longer breaking in print followed by TV. You have to serve as a liaison between the influencer and your key stakeholders within the business. Again, treat influencers as partners.

Trends 60

Trends Print Social Media Reputation 60

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Presspage

AUGUST 15, 2024

With inboxes flooded daily, journalists are often overwhelmed with irrelevant or poorly crafted pitches. To stand out, you need to build a reputation as a PR professional who delivers thoughtful, targeted, and newsworthy stories. Heres how to make your PR pitches impossible to ignore: 1. Instead, invest time in research.

Pitching 78

Pitching Product Launch Advertising Advertising 78

Rock the Status Quo

NOVEMBER 16, 2014

It’s all about how to build an online marketing strategy based on clarity of messaging, positioning and target audience – then using that clarity to create trust, value and reputation within the right target market so you can… rise above the noise! I’m very excited about it and ready to tackle something new!

Print 150

Print Resources Reputation Pitching 150

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Then, when you’re down to pitching the actual content, they might already recognize your name.”

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. I did my best to defend the company’s reputation. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 183

Reddit Software B2B Technology 183

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Because coverage, reputation and ultimately business is at stake. Our traffic logs show that bad pitches get more traffic than our how-to articles. Consider the various outlets that send us pitches, and promote, our content. There are two reasons.

Pitching 68

Pitching Case Study Print Google 68

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Consistency and quality are key when building a reputation as an industry authority.

Case Study 178

Case Study SEO Film Video 178

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. It encompasses your brand's values, products, and overall reputation. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

Brand 104

Brand Branding How To Measurement 104

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Adding to this, they’re completely inundated with emails and pitches.

Reputation 62

Reputation Media SEO Case Study 62

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Seeing your byline next to an article in VentureBeat or AdAge is a great feeling.

Leadership 149

Leadership B2B Tools Conference 149

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

SEPTEMBER 13, 2024

Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior. A positive mention in a reputable publication can dramatically boost a hospitality business’s reputation and attract new customers. Collaborate with influencers to reach a wider audience.

Media 78

Media Hotels Reputation Crisis Management 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Reputation management – more 24/7 than ever. 2017 PR Takeaways. 2017 PR Takeaways. Good news, bad news, fake news – it never stops. Data continues to drive coverage.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly. Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success.

Agency 136

Agency Meeting Print Course 136

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Media Relations 112

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Does reputation top profit? Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Polaris

SEPTEMBER 4, 2014

For a PR pro, publicity is just one small part of managing a company’s reputation. If you don’t get back to them when you say you will, arrive unprepared for an interview or make claims you can’t substantiate, reputable journalists are unlikely to take your call a second time. the list goes on. Public Relations'

Publicity 100

Publicity Interviews Reputation Construction 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 149

Communications Crisis Internal International 149

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. Whether that will contribute to the reputation or sales for your organisation is another thing entirely.

Industry 153

Industry Publicity Agency Community 153

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 104

Marketing Writing SEO Engineering 104

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. I don’t get too excited about private equity money in PR technology.

Reputation 87

Reputation Technology Tools Data 87

Shift Communications

FEBRUARY 2, 2016

Older hats in the PR industry might struggle to distinguish between advertorial and native advertising, except for the fact that one belonged to the age of print, and the other belongs to that of digital. First and foremost, it’s a revenue issue for publishers, with print disappearing and digital ads failing to make up the shortfall.

Advertising 60

Advertising Advertising Print Pitching 60