OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking to pitch stories around diversity and inclusion?

Enterprise 104

Enterprise Pitching How To Print 104

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 370

Measurement How To Analysis Hotels 370

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Prowly

FEBRUARY 18, 2025

Because people buy stories, not sales pitches. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Whether it's a tweet, an image, a fun game or a video, your target audience should be able to share it with a click.

Examples 104

Examples How To Product Launch Print 104

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Cision

JUNE 24, 2016

The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Michaels explains, “We love GIFs, short videos…things that will give them information that actually adds to the conversation.”. Social Is Integral. The takeaway?

Pitching 159

Pitching Social Media Fashion Newspapers 159

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Using paid media, you can promote content about the new branding through distribution, social ad campaigns, Adwords for Video, PPC ads, and more to get top-of-mind with the new look. Social media profiles and content. business cards. contract templates. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Presspage

AUGUST 15, 2024

With inboxes flooded daily, journalists are often overwhelmed with irrelevant or poorly crafted pitches. Heres how to make your PR pitches impossible to ignore: 1. Get to the point Journalists dont have time for long-winded pitches. Read their recent articles and reference them in your pitch.

Pitching 78

Pitching Product Launch Advertising Advertising 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Of course, all the images in the world will only get noticed if your pitches are strong. I’ve been at Crenshaw for five years and I really love that no two days are alike!

Communications 253

Communications Data Local Survey 253

PR for Anyone

AUGUST 20, 2020

Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. If you see a story and wish you were the featured expert, keep that topic in mind and pitch it in the future… with an update. So pitch away. That is this week's PR Tip.

Television 130

Television Radio Pitching Print 130

PRSay

OCTOBER 30, 2024

In these videos, Dye-Anderson discusses how to ensure that an influencer aligns with a brand’s values and credibility, and how the influencer marketing landscape has changed in recent years: What trends will shape the way that brands connect with influencers in the next few years? News is no longer breaking in print followed by TV.

Trends 60

Trends Print Social Media Reputation 60

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 137

Pitching Video Interviews Report 137

Buzzstream

JANUARY 28, 2025

The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Pitching Journalists 32. 73% of journalists say they reject PR pitches because they are irrelevant to their coverage area. 54% of PRs receive 1-5 pitches per day. Tactics for PRs 7. BuzzStream ) 33.

Digital PR 71

Digital PR Brand Branding SEO 71

Shift Communications

MAY 6, 2015

Last week, I was afforded the chance to wear a sharp suit coat and attend a Publicity Club of New York luncheon on the rise of digital video. This was a publisher-centric panel, with editors from Mashable, FT, WSJ, Fast Company, Vox and USA Today, discussing prevalence of digital video content. This isn’t an ad-tech post.

Video 60

Video Print Pitching Mobile 60

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Equal parts glamour girl and girl next door, Swift uses a combination of cat videos and world tour shots to reflect her persona — both the pop star we all want to be, and the ordinary girl we believe we are. When possible, mix media. It’s the perfect example of how different mediums converge.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR for Anyone

JANUARY 20, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. You got the YES! Don’t sell.

Interviews 130

Interviews How To Media Television 130

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Pitch to your strengths. Think video, slides, stills or a combination. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. Video Transcript: Hi everybody. That's relevant.

Media 130

Media Television Exercises Newspapers 130

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? Get our free “10 Do’s and Don’ts of Media Pitching” tip sheet now! That’s where an online newsroom comes in handy.

Print 120

Print Pitching System Video 120

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Video is never, ever going away. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Video marketing can be an effective part of any public relations campaign. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Use the photos or video accompanying the piece for other posts, and give a social shout-out to the journalist or the outlet in question. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Hotels 195

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. And don’t forget the cat videos! Dislikes: Pokemon Go. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98

Meeting Media Print Enterprise 98

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. Years ago, I was a PR person working at a creative marketing communications agency.

Creativity 150

Creativity Web Social Media Data 150