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The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. click image for higher resolution) 2.
The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. When asked, “Why?”
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