Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Writing a book about a fast-moving area of technology has challenges. Data privacy and security are also a concern. It helps solve the blank page problem.

Software 172

Software Tools Ethics Privacy 172

Wadds Inc.

MAY 17, 2023

A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets.

Leadership 149

Leadership B2B Tools Conference 149

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. Favorite a user’s tweet.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. There are too many privacy and data theft concerns. How to pitch LinkedIn News. Hardy Har Har.

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Adherence to privacy regulations.”. More strategic questions arise due to changes in technology. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Mindful Marketing

APRIL 8, 2023

” Some of the potential pitfalls include information accuracy, privacy, intellectual property, offensive content, attribution, and impact on humans' livelihoods. Unfortunately, a MLB pitcher facing a full count on a prolific home run hitter can no longer take extra time to gather himself before throwing the next pitch.

Ethics 94

Ethics Pitching Privacy Technology 94

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. Is that a problem? And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. Is that a problem? And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 92

Publicity Ethics Analysis Data 92

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Proactive outreach PR professionals can pitch newsworthy stories about the organization’s achievements, groundbreaking research, or innovative treatment approaches to relevant media outlets.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.”

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

MAY 22, 2023

I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 66

Pitching Analytics Enterprise System 66

Shift Communications

MARCH 22, 2016

Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development.

Privacy 60

Privacy Hotels Film Data 60

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about.

Survey 60

Survey How To Storytelling Corporate 60

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. A quick search for “send me tips” uncovers a slew of journalists eager for your pitches.

How To 83

How To LinkedIn Tools Google 83

Ethical Voices

MARCH 14, 2022

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. I think technology is both an advantage and potentially a challenge. Can you use predictive text?”

Ethics 52

Ethics Publicity Data Agency 52

Beyond PR

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. Favorite a user’s tweet.

How To 57

How To Instagram Social Media LinkedIn 57

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 156

B2B How To Pitching Conference 156

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Privacy concerns aside, this is the future of location-based marketing – pushing content to users in the moment is one step closer to realizing those scenes out of Minority Report.

Trends 56

Trends Big Data Mobile Conference 56

Buzzstream

OCTOBER 30, 2024

Take this example of a pitch I received: So, even sites that do not participate in these link buying or excessive exchanges may be hurt by Link Spam because they are naturally featured in many articles. In those cases you see them link to Plausible’s data policy on their privacy policy pages. So why the stagnant growth?

Analysis 114

Analysis SEO Data Software 114

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 116

Social Media Marketing Media Creativity 116