Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. Data privacy and security are also a concern. I’ve written extensively about the vendors in our space and their efforts to bring generative AI to market – so I was keen to ask him about the book.

Software 172

Software Tools Ethics Privacy 172

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Develop Core Messages Craft a concise elevator pitch that answers: What problem are we solving? Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Relevant: Align with broader organizational goals (e.g.,

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. Hardy Har Har.

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Adherence to privacy regulations.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch. More internal comms. Blurred lines.

Communications 149

Communications Crisis Internal International 149

Stephen Waddington

AUGUST 13, 2018

Log into your account and head to the settings and privacy section. Write your profile headline to appeal to your target audience. This is the elevator pitch for your LinkedIn profile. The best way to drive conversation and attention is to write on industry trends or share commentary about the day’s news.

LinkedIn 115

LinkedIn How To Privacy Google 115

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Conclusion.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others.

Automotive 84

Automotive Report Meeting Radio 84

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. It’s the reality that humans are gradually adapting their writing to match that of machines. Retaining this balance is essential.

Publicity 92

Publicity Ethics Analysis Data 92

Presspage

NOVEMBER 29, 2023

But this also means that all the technology you wrote yesterday, would be better technology if youd write it today. Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. Is that a problem? Usually not.

System 78

System Software Technology Privacy 78

Presspage

NOVEMBER 29, 2023

But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. Is that a problem? Usually not.

System 78

System Software Technology Privacy 78

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 66

Pitching Analytics Enterprise System 66

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges. It also carries a heavy duty disclaimer about data privacy, security and fact-checking.

Tools 52

Tools Handbook Publicity Analysis 52

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! Scary from a privacy standpoint–no question. Some ideas on how best to work with Nick.

Tools 60

Tools Trade Shows LinkedIn Web 60

Buzzstream

JANUARY 5, 2024

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Enter the account of the person you wish to search under Accounts, and then in the Words section, try words like: Gmail Contact me Email me Write me Snov.io Contact Out also has a browser extension.

How To 83

How To LinkedIn Tools Google 83

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Ethical Voices

MARCH 14, 2022

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. It all comes back to data and privacy and transparency. I am just finishing my term as president of my temple locally.

Ethics 52

Ethics Publicity Data Agency 52

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? For family, the feelings of shock and horror might never go away.

Pitching 272

Pitching Viral Interviews Education 272

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. next year, down from 6.4%

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

DECEMBER 16, 2010

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. Again, thanks for writing down what Ive been thinking for awhile!

Social Media 97

Social Media Media Facebook Twitter 97

Mark My Words

MARCH 9, 2021

Too much chatter around Netflix and their media career makes it easy for snipers to write off their desire for independence as a cash grab exercise,” says Herring. His pitch – sheltering his wife and kids from racism and sexism – will reach younger audiences so well.” You have to think about Harry’s life.

Interviews 60

Interviews Pinterest Privacy Film 60

Buzzstream

OCTOBER 30, 2024

Take this example of a pitch I received: So, even sites that do not participate in these link buying or excessive exchanges may be hurt by Link Spam because they are naturally featured in many articles. In those cases you see them link to Plausible’s data policy on their privacy policy pages. Some more than others.

Analysis 114

Analysis SEO Data Software 114

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 116

Social Media Marketing Media Creativity 116