Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Breaking: Journalists want to report news.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

PRSay

MARCH 20, 2025

If a client insists on a risky pitch angle, then suggest testing it with a small media list first to evaluate its effectiveness before a broader rollout. Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now.

Leadership 67

Leadership Pitching Case Study Product Launch 67

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner.

Product Launch 60

Product Launch Pitching Retail Interviews 60

Prowly

DECEMBER 4, 2024

You need those strategic insights ASAP to create timely pitches, plan relevant and targeted campaigns, track your progress, and report successes to stakeholders. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. How do you turn chaos into clarity?

Data 104

Data Media Product Launch Analysis 104

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 4) How long should pitches be?

Survey 173

Survey Media Relations Pitching Media 173

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. Centralize your monitoring and reporting in one easy-to-use platform.

Print 104

Print Analysis SEO Tools 104

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. Be honest and realistic. Target your media outreach.

Product Launch 196

Product Launch Pitching Meeting Conference 196

Prowly

FEBRUARY 18, 2025

With Prowly, you can do just that : monitor your campaigns and report on them in real-time. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. Because people buy stories, not sales pitches. The end result is (ideally) an increase in revenue as well.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. This can mean giving the reporter some fresh data or insights for the story, or even additional resources at the company.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Make life easy for reporters at CES. Standing out from the crowd should be as easy as knowing reporters’ beats and giving them story fodder they can use. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended. Then, it’s all over.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Stern + Associates

JULY 3, 2024

“Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest. In an era when communications practitioners outnumber reporters six-to-one, this is a tactic that just won’t work.

Media Relations 127

Media Relations Media Product Launch Leadership 127

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Examples 62

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Product Launch 195

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

Barokas

DECEMBER 18, 2018

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage. What song gets you into the Pitch Zone?

Pitching 60

Pitching Product Launch Report Data 60

OnePitch

FEBRUARY 6, 2025

Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine. South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas.

Product Launch 57

Product Launch Film Energy Storytelling 57

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 82

Analytics Report Technology Pitching 82

Prowly

JANUARY 31, 2025

You can track them on dashboards and add them to your brand analysis report. You can spot a relevant media opportunity through monitoring, immediately identify and reach out to the perfect journalist through the PR CRM, craft and distribute your pitch, then track the coverage and its impact all in the same platform. Interested?

Analysis 104

Analysis Brand Branding How To 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 98

Pitching Financial Video Product Launch 98

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. But the fact is that there are numerous avenues to explore even with the most lukewarm of earnings reports. Compare the competition.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!).

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Getting Lazy with Your Media List Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”

Automotive 100

Automotive Mobile Interviews Resources 100

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Beyond laying a foundation with media, it’s also vital to acknowledge the reality of CES for the reporters covering the show. While buried in CES pitches, a journalist’s response to you might not be immediate. you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. Transcript Here is an edited transcript of our conversation.

Strategy 62

Strategy SEO Pitching Banking 62

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78