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In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for smallbusinesses. As a result, more and more smallbusiness owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.
With 68 percent of users saying they engage with brands on Instagram, big brands, smallbusinesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.
At a certain point, most smallbusinesses outgrow their first forays into public relations. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new productlaunch? When does the team put out a press release?
Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or smallbusiness. And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post.
Use press releases to spread awareness for a productlaunch or an important business milestone. If you run a smallbusiness, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them. Draft an Eye-catching Press Release.
This could be a new productlaunch, an exciting partnership, or a significant milestone for your company. While AI can help you write the content of your release, it can’t tell you which journalists or publications to pitch it to. This is where your own research and relationship-building comes into play.
Others focus on food and beverage productlaunches, working closely with food companies to generate excitement and media coverage around new offerings. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for smallbusinesses. What is your approach to media relations?
Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare ProductLaunches.” For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.
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