Pitching Product Launch Small Business 
5W PR
SEPTEMBER 9, 2021
In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.
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ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
At a certain point, most small businesses outgrow their first forays into public relations. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? When does the team put out a press release?
Contently - Strategy
DECEMBER 29, 2022
Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.
PR Fuel
JANUARY 24, 2022
Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them. Draft an Eye-catching Press Release.
PR Fuel
JULY 2, 2024
This could be a new product launch, an exciting partnership, or a significant milestone for your company. While AI can help you write the content of your release, it can’t tell you which journalists or publications to pitch it to. This is where your own research and relationship-building comes into play.
Prohibition
JULY 7, 2023
Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses. What is your approach to media relations?
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