ImPRessions - Crenshaw Communications

MAY 28, 2020

Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Their style is sometimes brutal, but the advice is priceless.

Twitter 197

Twitter Ethics Pitching Product Launch 197

PRSay

MARCH 20, 2025

If a client insists on a risky pitch angle, then suggest testing it with a small media list first to evaluate its effectiveness before a broader rollout. Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now.

Leadership 68

Leadership Pitching Case Study Product Launch 68

Buzzstream

DECEMBER 30, 2024

Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Think of it as adding something new to a trending story. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Pitching 205

Pitching Agency Internal International 205

Prowly

FEBRUARY 18, 2025

Because people buy stories, not sales pitches. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. Even two decades later, the main takeaway is the story and the brand, not Dove's products being great. The end result is (ideally) an increase in revenue as well. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. While you don’t have access to their analytics, you still can observe the overall trends.

Journalism 147

Journalism Media Relations Report Media 147

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Prowly

JANUARY 31, 2025

Practical examples of metrics: Mention volume trends Publication tier analysis Message pull-through rates Spokesperson quote inclusion Story angle adoption rates 4 Sentiment analysis There's one key quality of each media mention the sentiment. You can spot trends or correlations between media and social media sentiment.

Analysis 104

Analysis Branding Brand How To 104

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.

B2B 147

B2B Data Retail Survey 147

OnePitch

FEBRUARY 6, 2025

Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine. South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas.

Product Launch 58

Product Launch Film Energy Storytelling 58

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. What trends or challenges will affect your customers? What trends or challenges will affect your customers? Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. Transcript Here is an edited transcript of our conversation.

Strategy 62

Strategy SEO Pitching Banking 62

Prowly

APRIL 22, 2025

Luckily, weve compiled a list of the best media monitoring services for the UK market to help you track mentions, identify trends, and strengthen your earned media strategy. 9 Custom query building Whether youre tracking a product launch or analysing competitor buzz, query flexibility is key. Advertising industry).

Print 118

Print Media Tools Analysis 118

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. But an hoc data-driven story is a good option for pitching the media during lulls.

B2B 147

B2B Pitching Case Study Local 147

Cision

FEBRUARY 19, 2016

Some people think social selling means tweeting a pitch, or sending a proposal via InMail. Seeking recommendation requests within your product/industry category. Monitoring industry trends and competitive insights. Monitoring industry trends and competitive insights. Given the name that makes sense.

Social Media 120

Social Media Product Launch Pitching Instagram 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B is about people as much as products and companies. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

5W PR

MAY 30, 2024

Figure out if there’s a trending issue or popular topic the tech aligns with. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Develop personalized pitches tailored to each journalist or influencer.

Technology 78

Technology Product Launch Construction YouTube 78

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Determining how to position a product or service in the market to differentiate it from competitors.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 91

Meeting Transportation Media Journalism 91

PR Fuel

JANUARY 24, 2022

Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. Your pitch has to stand out since journalists get many of them. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. Spotting industry trends to help secure press coverage. It goes without saying that press office skills are vital in public relations.

How To 62

How To B2C B2B Trends 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

AUGUST 29, 2023

Here are some food PR tips to ensure successful launches: Timing is everything : Choose the timing of your launch strategically. Consider factors such as seasonality, industry trends, and consumer behavior to determine the best time to introduce your new product or menu item.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. We ended up landing two commentary opportunities in the WSJ within a two-month period.

B2B 60

B2B Media Automotive Pitching 60

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn. Target your audience.

Media 71

Media Automotive Resources Financial 71