Remove Pitching Remove Publicity Remove SMB
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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Pitching trade press can be easier than getting a story in a large media outlet.

B2B 319
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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Because public relations equals trust in brands. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.

Tools 108
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PR Tips to Help You Land Media Coverage

Garrett Public Relations

With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Media 215
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. Why do vendors in PR skip this part?

Analysis 140
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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. Think about a hypothetical software company that designed a product for the SMB space.

B2B 130