Pitching Publicity SMB 
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Pitching trade press can be easier than getting a story in a large media outlet.
Cision
NOVEMBER 28, 2017
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Because public relations equals trust in brands. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.
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ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.
Garrett Public Relations
MAY 4, 2022
With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Sword and the Script
OCTOBER 3, 2023
The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. Why do vendors in PR skip this part?
Sword and the Script
JUNE 18, 2024
The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. Think about a hypothetical software company that designed a product for the SMB space.
Garrett Public Relations
JANUARY 19, 2020
As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
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