Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

Buzzstream

MARCH 12, 2025

The second is where we get some tactical information about pitch strategy, email crafting, and media list building. There’s the opportunity to do radio journalism. And to me, the way that you’re talking makes it sound like maybe having that background as a journalist helps you write a better pitch, right?

Digital PR 62

Digital PR Agency Journalism Pitching 62

NewsWhip

MAY 27, 2021

For the most part, they weren’t in their cars, they weren’t listening to the radio. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78