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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

Through a lot of hard work and strategic pitching, the post really took off. This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. Chris talked about personalized pitches on high-value targets (VIPs).

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Because people buy stories, not sales pitches.

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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success. Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. With proper monitoring, you're not just reacting - you're getting ahead of the story.

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Approaching PR In The Age Of New Media

Remote PR Jobs

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

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A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk?