Pitching Reddit Writing 
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. And you want an SME to paint that picture for you.
Sword and the Script
OCTOBER 1, 2024
Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum. Let’s talk.
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Sword and the Script
JANUARY 9, 2024
There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. However, these are exceptions.
The Proactive Report
OCTOBER 30, 2023
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.
Sword and the Script
OCTOBER 3, 2023
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.
Business Wire
MARCH 20, 2018
Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.
Buzzstream
AUGUST 28, 2024
The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. This makes finding truly relevant contacts easier.
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