5W PR

NOVEMBER 22, 2024

Then, there is pitching stories effectively. Compelling pitches that capture journalists’ attention and align with their editorial interests increase the chances of coverage. Tailor pitches to each specific outlet and journalist. When providing any content, it needs to be of high quality.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”.

Journalism 344

Journalism Internal International Pitching 344

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. Technically it refers to a set of data so large that traditional technology is unable to analyze it. The abuse of this term in business meetings, pitches, and press releases has turned it into nothing more than a cliche.

Big Data 296

Big Data Technology Data Energy 296

Shift Communications

NOVEMBER 11, 2016

Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. Don’t say: Platform. Don’t say: Content.

Pitching 127

Pitching Sports Web Trends 127

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Pitching for contributed content like bylined articles can be tricky. Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts. Here are some tips and tricks for landing bylined placements.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Here are five areas to consider when pitching international media. . However, figuring out the best way to localize the language in a release — whether it’s with graphics that might hit home on a local level, or a reference to local standards or regulations — will help it resonate with local audiences. . based publications.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. PR is really a very small industry. . Manage their time.

How To 315

How To Employee Training Interviews 315

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. Don’t pitch too many reporters at the same publication. Lead with the local hook.

Local 292

Local How To Newspapers Pitching 292

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be timely and relevant with your pitch. Make sure your pitch is grammatically correct and well-written. It all comes down to the pitch. Don’t make pitches about you.

Pitching 130

Pitching Media Interviews Video 130

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: Nail the elevator pitch. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! It’s common for executives and writers to approach this as a sort of wrap-up and call-to-action (CTA) that’s a veiled reference to the author’s company. They know now that the author’s business is on top of the solution.

Construction 294

Construction Pitching Exercises B2B 294

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency International Internal Pitching 192

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

5W PR

FEBRUARY 9, 2025

Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time. When you do pitch, keep it brief and relevant. Journalists receive hundreds of pitches weekly.

Strategy 78

Strategy Case Study Pitching Measurement 78

OnePitch

SEPTEMBER 14, 2022

On this week’s Pitches That Placed, we are highlighting an exclusive funding announcement that landed coverage in WSJ Pro Venture Capital. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Do you have a pitch that landed your client exceptional coverage that you want to highlight?

Pitching 95

Pitching How To Journalism Interviews 95

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Onclusive

JULY 18, 2017

In advertising, impressions refers to the number of eyes an ad receives. For instance, if you find that articles from publication X consistently drive more website conversions than publication Y, test increasing your pitches to publication X and decreasing what you do with publication Y.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. Then we review our weekly progress — what’s working, what’s not, and what we need from the client for media opportunities, planned pitching, and future news. He’s uniquely qualified to comment on the news.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. Then we review our weekly progress — what’s working, what’s not, and what we need from the client for media opportunities, planned pitching, and future news. He’s uniquely qualified to comment on the news.

Product Launch 321

Product Launch Meeting Report Technology 321

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. In PR, paid media is social media advertising, sponsored content, and email marketing. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MARCH 20, 2025

If a client insists on a risky pitch angle, then suggest testing it with a small media list first to evaluate its effectiveness before a broader rollout. Reference journalistic standards (name-drop). If a client wants to delay a pitch, but a competitor has just landed similar coverage, then use urgency to encourage immediate action.

Leadership 68

Leadership Pitching Case Study Product Launch 68

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

OnePitch

JULY 28, 2022

If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach. You can also watch Anita’s videos loaded with information surrounding her pitch tips, relationship-building advice, and more on the OnePitch YouTube channel. Pitches = startups & founders.

Pitching 98

Pitching YouTube Trends Report 98

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request.

Pitching 100

Pitching Report Media Writing 100

Shift Communications

FEBRUARY 6, 2018

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Plan your pitch in advance. Timing is key. What’s next?

Pitching 84

Pitching Report Twitter Writing 84

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

Skype 206

Skype How To Crisis Pitching 206

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. One of the greatest results since starting our show is when applicants or new business leads reference it as a reason for contacting us! Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Cision

NOVEMBER 28, 2017

Those contacts are thus referred to as influencers, and they can range from traditional magazine editors to Instagram celebrities to broadcast personalities to parenting bloggers. — can be daunting to research for just one contact. A database provides, first and foremost, ease of use and peace of mind.

Small Business 245

Small Business Media SMB Pitching 245