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PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching.

Pitching 120
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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example.

Strategy 220
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Webinar: Scoring Great PR for you Blockchain Venture

Flack's Revenge

You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. It is a street fight for attention even in this industry Journalists mostly don’t care about your news because of all the pitches, noise and challenges of their jobs.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170
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Behind the Headlines with Marian Salzman

Cision

This was in the days of fax machines and pitches dropped into the mail, of journalist lunches and genuine relationships between PR and writer, so it was a good time to learn — even though everything I mastered in the late 1980s is completely obsolete. I have never met a seminar I didn’t want to cherry-pick—i.e.,

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160