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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

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Behind the Headlines with Marian Salzman

Cision

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. I have never met a seminar I didn’t want to cherry-pick—i.e., In today’s world, it is also about knowing how to craft the perfect email headline or 140-character pitch for text messaging and Twitter.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

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9 Strategies for Building a Winning Professional Brand

PRSay

Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You can pitch your ideas to podcasts and conferences. For Pete’s sake, crack a few books. Build your network.

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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). SEO Outreach & PR Pitching. The panelists at this seminar suggested mining these three areas: Original Research/Data. The seminar presenters also recommend AnswerthePublic.com. Keeping Up with SEO.