ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. What measures are in place to protect those at risk?

Employee 156

Employee Leadership Viral Small Business 156

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. No Sales Pitch. A press release is not a competition in prose writing. Be Wise.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Deliver value, not sales pitches. . Your content will not go viral and you shouldn’t try. It large organizations it’s much harder.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Do not do the failed, traditional “Feature me please” pitch. You do not have any followers. How are you unique?

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Do not do the failed, traditional “Feature me please” pitch. You do not have any followers. How are you unique?

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them. They''re asking: 1.

Journalism 41

Journalism Real Estate Print Newspapers 41

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? The more personal you make your emails, whether they’re first time “come join us” messages or the 100 th message you’ve sent to a business owner across the state, the more likely the recipient will read them.

Survey 45

Survey Company Customer Service Small Business 45

Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Tip: In the US, use a tool like Qwoted.

Digital PR 87

Digital PR Travel Data SEO 87

Prakkypedia

NOVEMBER 9, 2020

Many small businesses dream of ‘going viral’. Every now and then, this happens to a business organically [pun intended]. This elicited a variety of responses, with some PR pros recommending pitching to the White House for new (lawn) business, sending a note of explanation to their customers, or even changing their name!

Conference 82

Conference Viral Twitter Small Business 82

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Engagement Over Scale.

Report 225

Report Media Advertising Advertising 225