ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Pitching trade press can be easier than getting a story in a large media outlet. Pharma journalists will read biotech and diagnostic trades, depending on their beat, and so on.
Cision
NOVEMBER 28, 2017
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.
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ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. An SMB can conduct market research with unlimited survey questions at a reasonable cost. We encourage clients to tell data-driven stories that are mediaworthy and verifiable.
Sword and the Script
OCTOBER 3, 2023
The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. click image for higher resolution) 2.
Garrett Public Relations
MAY 4, 2022
With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. As anyone in PR can tell you, earning media coverage these days can be a challenge. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].
Sword and the Script
JUNE 18, 2024
The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. Think about a hypothetical software company that designed a product for the SMB space.
Communications Conversations
NOVEMBER 14, 2017
As a blogger, I don’t get pitched all that often. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). Missed opportunity.
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