PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t write about us and our stuff.

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Report Writing Engineering Study 152

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. Conversely, a pitch is a personalized message directed toward a specific journalist with the aim of persuading them to cover a story. Pitches should be concise, engaging and grab the attention of the recipient right away.

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Pitching SEO Storytelling Resources 205

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

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PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.

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Storytelling Media Nonprofit Government 163

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste. Everything has a story.

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PRSay

JANUARY 18, 2018

Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling. To be sure, we’re using language and words differently these days.

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Storytelling Tools Newspapers Pitching 148

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

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Case Study Writing Pitching SEO 231

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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Storytelling SEO Community Insurance 329

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. This has less to do with the actual business storytelling and more about how The Man measures journalists. Regarding ideal pitch length —. is beyond me.

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Pitching Survey Storytelling Newspapers 146

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

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Corporate Reputation Strategy Storytelling 78

Sword and the Script

FEBRUARY 25, 2025

We write or produce to please executives at the expense of helping customers and prospects to understand. So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. penned a book called The Cluetrain Manifesto.

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B2B Marketing Content Marketing Storytelling 141

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

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Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

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Storytelling Insurance Insurance Film 120

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Multimedia Development & Visual Storytelling.

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Training Media Training Crisis Communications Reputation 370

OnePitch

OCTOBER 3, 2024

Pitching can feel like a challenging dance; mastering the right moves takes practice and effort. So, how can PR professionals effectively capture the attention of feature writers—the storytellers who bring compelling narratives to life? Yet, when done well, it leaves a lasting impression.

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Pitching Storytelling Journalism Community 102

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? What features does it offer?

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Comparison Software Tools Analytics 104

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed. Get more media pitching knowledge from Michael Smart here.

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Pitching Media Relations Examples Course 149

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales.

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Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and media pitches. What is a media pitch? Conversely, a pitch is a personalized message directed toward a specific journalist with the aim of persuading them to cover a story. Media Pitch vs Press Release - Which is better? What is a press release?

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Pitching Media SEO Storytelling 130

PRSay

JANUARY 16, 2018

Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling. To be sure, we’re using language and words differently these days.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Audiences know the difference.

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Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

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Writing Storytelling Pitching Creativity 147

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

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Education Writing Pitching Groups 227

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

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Pitching Policies Ethics Mobile 120

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media? Here’s an example.)

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Pitching Media B2B Examples 131

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. And you want an SME to paint that picture for you.

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Interviews How To Reddit Journalism 296

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

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Communications Sports Journalism Fashion 193

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. “Never assume you have all the answers” – Nick Gourevitch.

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Pitching Crisis Consumer Storytelling 211

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

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Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Back in my day, flagging meant failing a test – getting an F.

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Agency International Internal Pitching 192

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. As a result, you're competing against hundreds of pitches in a limited space.

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Digital PR Case Study SEO Measurement 104

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

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Pitching Real Estate Banking How To 100

The Hoyt Organization

DECEMBER 12, 2023

When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. That’s why we’ve put together this article on how to build confidence in your PR pitch. Knowing your audience is the first step toward successful preparation for a pitch meeting.

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Pitching Publicity Meeting Storytelling 93

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. PR strategy.

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Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs. Authentic Storytelling Project. The Cision Blog. Smart Blogger. Media Shift.

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Blogging Writing Creativity Storytelling 170

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships.

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Storytelling Pitching Interviews Agency 177