Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. Some jobs involve more writing, others involve more research.

Conference 368

Conference Pitching Writing Agency 368

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. Instead of a case study, nominate customers for awards It’s a big deal to ask for a case study.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches. Here’s a summary of the findings.

Pitching 151

Pitching Media Relations How To Media 151

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 140

Pitching Writing Report Energy 140

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Strong writing skills. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Go to Social for Small Talk. Want more media coverage?

Pitching 120

Pitching Report Social Media Measurement 120

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. Your pitch is much more likely to be seen easily. The system works. Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Another is to start small. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 182

Survey Journalism Report Pitching 182

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. . Yet there may still be a skills gap when it comes to quality writing. They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

Sword and the Script

FEBRUARY 25, 2025

We write or produce to please executives at the expense of helping customers and prospects to understand. So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. In a phrase, B2B marketing needs to stop trying so hard.

B2B 141

B2B Marketing Content Marketing Web 141

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .” ” __.

Pitching 98

Pitching Company How To Study 98

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE. The system works!

Pitching 130

Pitching Television Media Real Estate 130

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Fair enough.

Software 145

Software Pitching Ethics Technology 145

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Don’t write this long stuff. Make it short.

Pitching 130

Pitching Media YouTube Video 130

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show.

Case Study 197

Case Study Sports Pitching Local 197

Cision

JULY 8, 2016

Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Case Study: Mattress startup Casper continues to earn media from its “not so serious” attitude and ability to strike up conversations on social.

Case Study 192

Case Study How To Media Pitching 192

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. It starts with research.

Media 212

Media Pitching Report Interviews 212

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Identify the specific publications, journalists, and influencers who cover that niche.

How To 78

How To Media Case Study Technology 78

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. PR tech startup Propel analyzed 1.2

Creativity 99

Creativity Study Ethics Publicity 99

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers don’t have an editor. Not all bloggers (or journalists) are “pitchable”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. Write a 2-4 sentence prediction for marketing and PR in 2024.] Audiences know the difference.

Writing 211

Writing Communications Marketing B2B 211

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. What to do with them?

Digital PR 62

Digital PR Pitching Study Google 62

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases? Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104