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Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter.
Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Is it local, budget friendly travel?
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Not these winners.
Catering to a global audience, it dives into international politics, economies, and human-interest features, making it essential reading for travelers, expats, and anyone with a global mindset. #3 TRY PROWLY FOR 7 DAYS FREE The post 15 Top Magazines in the US to Pitch in 2025 appeared first on Prowly.
On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.
On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .
How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media. PR Client : Patricia Mickus, Simple Luxuries Travel. Patricia, welcome.
That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. Sessions covered practical matters like how to get a fast start on a new account, time management, acting as a strategic partner for clients, crafting the perfect media pitch, and a state-of-the-company from our CEO Dorothy.
Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. and read.
Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.
I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.
I travel a lot for my job and have a lot of travel stories that teach me life lessons. A kind, unknown fellow traveler had turned it over to the airline. It’s the same when you write pitches and follow-up emails. Get more media pitching knowledge from Michael Smart here. But it wasn’t there!
He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.
Our approach to pitches and PR plans has adjusted to the current media cycle, which is filled with coronavirus stories. Now is not the time to be pitching anything self-promotional. Pitching irrelevant or self-serving news will backfire. A lot has changed and we should expect many of the changes to be long-lasting.
And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.
From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. You have expertise in a subject matter. really shocking.
On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Forbes for an announcement of a brand new flight route out of JFK. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Want more tips for pitching Forbes? Email us at info@onepitch.co
He has also covered, the beer, wine and spirits industries for Tasting Table, Food Republic, Vanity Fair, Quartz, Saveur, Travel + Leisure and DuJour. We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Can you be pitched via these channels?
In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.
Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. I do fashion, beauty and travel.
If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. Prepare a Briefing Book.
The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. I, for instance, edit travel content for Expedia. The invitation seemed interesting at first. So don’t ask.
On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .” ” __.
On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. Elevator Pitch or Twitter Pitch?
Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Manual media research. Getting on the phone.
Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. He mentioned he needed to talk to someone who had been injured in a car accident while traveling for the Thanksgiving holiday. Get more media pitching knowledge from Smart here.
How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events. We attract mostly professionals in the 25-45 age range, and we cover everything from food/beverage to travel, home renovation, dating and entertainment. What catches your attention?
There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! You could claim FoodNews.media.
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Make it snappy.
Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Family influencers.
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Let's say you want to email the Guardian reporter who talks about travel, writes for the online version of the magazine and is located in London.
Jennifer Kester is the Vice President and Executive Editor at Forbes Travel Guide. Jennifer, shares insights on luxury travel, ratings, effective pitching, and Forbes' new Verified Air Travel Awards.
That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. Sessions covered practical matters like how to get a fast start on a new account, time management, acting as a strategic partner for clients, crafting the perfect media pitch, and a state-of-the-company from our CEO Dorothy.
Vocal fry is the name for the type of phonation (vocal sound) that you’ll hear often at the end of a sentence as the voice drops lower in pitch – it sounds a bit like a creaky door – listen here. She has traveled extensively throughout the Asian Pacific, Australia and the U.S.
If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?
Creating Timely Pitches Timing is crucial when it comes to media pitches. Here’s how you can plan your pitches around the Olympics: Pre-Olympics : Focus on preparations and anticipation. Align your pitches with these trends to stay relevant and capture the audience’s attention.
Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand.
Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips.
Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.
However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.
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