5W PR

MARCH 2, 2025

Creating High-Impact Defense Tech Content White papers remain a cornerstone format for establishing deep expertise in defense technology. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

OCTOBER 6, 2016

But when you’ve pitched a journalist on a topic that you have strong, non-promotional content to support, you’re able to earn links directly to that content, which, in turn, allows you to start tracking the influence your PR efforts have on your lead funnel.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend.

Advertising 178

Advertising Advertising B2B Trade Shows 178

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

Pitching 120

Pitching How To Trade Shows Case Study 120

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers.

Enterprise 296

Enterprise Journalism Trends Resources 296

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

FEBRUARY 27, 2024

It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). The overall topic – PR Pitching Amidst Continuing Media Layoffs – is something I’ve written about quite a bit over the years. That’s the way it’s always been.

Media 191

Media YouTube Pitching Survey 191

Flack's Revenge

APRIL 4, 2018

John had a lot to say about the do’s and don’t’s of pitching him (and by extension other top tier reporters) your ICO. Don’t bother sending the ICO white paper. So, emails, white papers, crazy fund raises don’t get John’s attention – what does work? Good luck with email.

Pitching 120

Pitching Report Conference Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get Cision’s free white paper now! It’s simple. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore. That sounds a lot more like PR. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Writing 127

Writing Content Marketing Pitching Blogging 127

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Avoid a sales pitch. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Here are some compelling reasons why tech PRs should embrace the trend.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist.

SEO 221

SEO Data B2B Writing 221

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 139

Web Pitching LinkedIn Interviews 139

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Read the free white paper today! Keep your pitch simple and get to your point straight away. But the process of influencer outreach is a delicate one.

Branding 120

Branding Brand Guidelines Pitching 120

Cision

NOVEMBER 11, 2016

Of course, all the images in the world will only get noticed if your pitches are strong. The best pitches leverage seasonal time periods that media always cover or jump on a hot news story to which your product has relevance. What are the main components of a successful PR strategy? But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

Agility PR Solutions

SEPTEMBER 23, 2018

Nothing fills me with existential dread like sitting down to write a media pitch. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. The post The anatomy of successful media pitch appeared first on Agility PR Solutions.

Pitching 70

Pitching Media Writing Analysis 70

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

But do use it in a pitch to a morning talk show. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience. Use some of the points to create a white paper or take the byline in a different direction for a different audience. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. Style guide and pitch guide What’s your stance on the Oxford comma? A freelancer can’t pitch you ideas effectively without knowing at a high-level what you’re looking for.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. Myth 5: White papers are content marketing.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

FEBRUARY 7, 2017

Influencer outreach must start long before you send a pitch. Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Not all influencers will be open to a pitch on social.

Pitching 96

Pitching Social Media Resources Branding 96

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. a webinar with third-party expert, and a tiny pitch at the end. perhaps there is a PPC campaign supporting the white paper or product demos. an email about announcing the new product to customers or prospect.

Content Marketing 107

Content Marketing Marketing B2B Engineering 107

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Writing Pitching Video 159

Cision

APRIL 14, 2015

However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Focus on Relationships, Not Pitching. Although it’s possible to secure placement with an email pitch, Kerins suggests relationships are key to getting large placements; and they take time.

Media Relations 120

Media Relations Media Pitching Journalism 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” Pitch your written and multimedia content to reporters. Get our free “Outside-The-Box Content Marketing for PR” white paper now! You can also use data to show where you should post your content.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120