ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Over 80% of companies now have an employee social media policy. Since the digital mediascape is constantly changing, communicators must be agile and always ready to engage in a digital-first or digital-centric environment.

Trends 199

Trends Corporate Employee Analysis 199

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Social media and the online landscape provide unique communication opportunities for individuals and organizations. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. F ing heaven on earth.” His wife had also been identified as Merchandising Manager for Nike Africa.

Training 148

Training Social Media Video Employee 148

Melissa Agnes

JULY 31, 2014

A defamatory tweet, for instance – which could go viral but is most likely to be lost among the millions of daily tweets – is vastly different from damaging content posted on, say, Ripoff Report. When evaluating an attack, it is necessary to consider where the harmful information is: both the actual forum (i.e.

Engineering 196

Engineering Reputation Viral Policies 196

The Hoffman Agency

APRIL 16, 2025

It is worth noting that the US government has paused its tariff policy for the next 90 days. A seemingly innocuous statement on supply chain logistics can be misconstrued as a commentary on trade policy. This pause allows companies and PR executives a temporary window to prepare and strategize.

Reputation 36

Reputation Ethics Policies Government 36

Melissa Agnes

MARCH 6, 2018

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Identify the organization’s current gaps, vulnerabilities, and strengths in its different processes, policies, and procedures.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

JANUARY 11, 2015

The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Cision

MARCH 30, 2016

Being in a more senior role gives me more of an ability to strengthen existing relationships and connect with other organizations that need our help communicating issues in a way that can affect policy change and improve the overall state of their industry or field. What has been the proudest moment of your career?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Waxing UnLyrical

JANUARY 25, 2011

Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. It demonstrates, perhaps better than my original rambling post, why you’ve got to have honest, transparent business policies. And why, once you’ve made said policies, you’ve gotta stick to them. was about time!

Policies 94

Policies Twitter Facebook Writing 94

5W PR

AUGUST 12, 2020

Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on a regular basis. Alerting staff members will help seamless transitions to new policies. #2.

Healthcare 88

Healthcare Strategy Communications Policies 88

Stern + Associates

MARCH 8, 2023

An Equal Culture of Care for Women and for Men A decade after she published her viral article for The Atlantic, “ Why Women Can’t Have It All ,” Anne-Marie Slaughter – former Dean of Princeton University’s School of Public and International Affairs, former director of policy planning for the U.S.

Leadership 118

Leadership Groups Viral Crisis 118

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief!

Crisis 74

Crisis Airlines Viral Corporate 74

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. Tell them what you saw, what you think and how you feel. Get uncomfortable. Hold town halls. Form a task force. Give it real power. Ask for feedback. Most of all, commit. Make all of this an on-going process, not just a one-time review.

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

PRSay

OCTOBER 25, 2017

According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In Prepare in advance. Listen and monitor.

Social Media 120

Social Media Conference Media Corporate 120

Prohibition

FEBRUARY 27, 2025

Whether its through donations, initiatives, policy changes, or advocacy, consumers expect brands to follow through. Most recently, this unwavering dedication to activism saw the brand go viral on TikTok. It has to be woven into the brands messaging, partnerships, and business practices year-round.

Viral 62

Viral Ethics Consumer Trends 62

Cision

OCTOBER 16, 2017

Steve Barrett: We’ve all seen those go viral haven’t we? So, I think that’s an important piece too — is setting that policy and then once you have the policy set, then you kinda need to work out what is your right blend, or recipe, of technology and analysis to get that right.

Media 202

Media Storytelling Technology Data 202

ReimaginePR

MAY 23, 2015

Where minds are formed: Very few universities have policies or programs in place to deal with sexual assault and most universities simply don’t want to talk about the issue. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. In part, it’s generational.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

Where minds are formed: Very few universities have policies or programs in place to deal with sexual assault and most universities simply don’t want to talk about the issue. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. In part, it’s generational.

Report 120

Report System Leadership Exercises 120

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" The company even admitted that they didn’t act fast enough and then, “what we missed” the spokesperson confessed, “was the perpetual mushroom effect of viral sensations.”. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. If your social media team is small, monitoring tools can help you keep track of bad comments, viral stories, and brand mentions. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

NOVEMBER 5, 2018

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. The ad: Pureval also uses humor in his campaign, borrowing an Aflac mascot lookalike to use repetition of “Aftab” as he goes through his policies. His wife and his friends’ faces are priceless.

Policies 64

Policies Film Exercises Viral 64

Mark My Words

MAY 1, 2015

Miliband gifted the crowd a visual metaphor with his slippery exit –a poor man’s Madonna moment choreographed for viral vining. Cameron, so used to trotting out his campaign lines, was clearly flustered to have an unimpressed questioner shoot down his forced defence of the NHS- “well you’re wrong”.

Viral 60

Viral Policies Travel Interviews 60

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. Businesses also need to implement social media policies for all employees. Online review sites become more important each day and should be checked regularly.

Reputation 44

Reputation Web Policies Employee 44

Beyond PR

JULY 13, 2016

Here are a few newsworthy content themes and press release examples to help you become an all-star contributor when distributing election-related content to voting blocs, political media and policy makers. The Economy. Energy and Environment. Healthcare and Public Safety. Social Advocacy.

Energy 40

Energy Healthcare Policies Agriculture 40

wiredPRworks

NOVEMBER 10, 2016

The biggest misconception is that the campaign will go viral. Neglecting to have a contract and a disclosure policy in place. Thanks to Geno for presenting a relevant and timely conference!! Question: What's the biggest misconception you've seen brands have about influencer marketing? Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

David PR Group

AUGUST 17, 2017

Szymczyk’s Yelp response was noticed by Eater.com and quickly went viral, appearing on many other websites and news outlets including The New York Post, The Daily Mail in the United Kingdom and Mashable.com. He concluded: “I give you 1 star as you are terrible at finding bars and restaurants that suit your tastes. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. In broadcasting it was a policy by which two sides of an issue were required to receive equal amounts of coverage time in the news. The second concept involves the action of “selective sharing”.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. In broadcasting it was a policy by which two sides of an issue were required to receive equal amounts of coverage time in the news. The second concept involves the action of “selective sharing”.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Flatiron Communications

MAY 29, 2015

The Times had a policy that forbid cameras in the newsroom, ostensibly to prevent any reporters’ personal effects (especially in the political realm) from being publicized. We had to decline.

Retail 28

Retail Fashion Policies Employee 28

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. We support our clients with creating their crisis plans, and one of the first things we do is review current policies, any operational or emergency plans.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Don’t point fingers at others or make excuses for your organisation’s actions or policies. Social media policies are also very important, especially for whoever is responsible for handling the corporate accounts/handles.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

APRIL 7, 2016

Usually enclosed in a privacy policy, make sure you let your audience know what you’ll be doing with their information, especially if you’ll be contacting them anytime soon. The results to any quiz is where your brand has a chance to go viral when shared on social media. Be honest about your marketing strategy.

Social Media 40

Social Media How To Media eBook 40

Mindful Marketing

MARCH 21, 2020

” Office Depot : “We’ve reinforced existing Office Depot policy encouraging employees who exhibit flu-like symptoms to stay home and consult with a medical professional.”

Viral 75

Viral Marketing Retail Transportation 75

Buzzstream

JANUARY 7, 2025

Ive also seen more and more publications with strict no-link policies, so trying to convert unlinked mentions is less fruitful.) Amelia Selby PR Manager, SEOTravel Campaigns are much less likely to go ‘viral’ in today’s media landscape and most PR campaigns get significantly less links than they used to.

Digital PR 62

Digital PR Report SEO Data 62