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The Present & Future Tech Trends PRs Should Prepare For

Cision

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120
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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The reporters at the newsdesk make sure any relevant/interesting news that comes in is presented in the station’s morning meeting and possibly selected for segments.

Local 323
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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. My presentation will focus on ways to use Twitter to earn media coverage. Because so many journalists are on the platform.

Twitter 206
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Your Earned Media Measurement Strategy Checklist

Cision

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. On the other hand, if your CMO or other executives want access to the information, you may need to create a more formal presentation.

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. ” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently.

Ethics 195
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Real-World Learning Boosted by APR Friends

PRSay

Every few months, I would print out the APR study guide and read a few pages. When I’d get the APR itch again, I’d print out another copy. They offered advice that helped me improve my APR questionnaire and presentation — and my PR practice. I gave my panel presentation on July 13, 2019.

Print 168
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A 2-Minute Public Speaking Hack Using Body Language

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Publicity 190