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It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Current events and timely coverage.
Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.
Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.
Three question areas in particular – about goals, issues and technology – stood out to me. It’s worth noting, none of the answers presented scored a majority of the votes. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.
At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.
AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.
By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.
There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. While machine learning and AI create a world of opportunities for innovators, they also present new risks with the potential to impact business and relationships.
Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.
In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?
However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.
But that changed in subsequent months after the platform announced new capabilities and initiatives to ensure brand safety, including more human auditing and better technology. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.
Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.
The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. This presents a unique challenge for traditional banks. The financial sector is undergoing a seismic shift.
But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Here are three social media obstacles health care providers face and the underlying opportunities each present. It’s the evolution of how we communicate with each other.
Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.
Finally, I saw that the NY Tech Alliance is hosting a related event next Wednesday: User Experience Research – Past, Present and Future. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection.
Finally, I saw that the NY Tech Alliance is hosting a related event next Wednesday: User Experience Research – Past, Present and Future. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection.
If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Figure out the resources you need: who will present, what other content you need, graphics, equipment, time to record etc. privacy setting to Only Me. And you can do that.
Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.
5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. They should also stay informed about advances in AI technology and potential ethical concerns.
We use technology for everything from banking and shopping to communication and entertainment. IoT vulnerabilities can be exploited to gain unauthorized access to networks, launch distributed denial-of-service (DDoS) attacks, or compromise user privacy. These technologies are pivotal in identifying and mitigating threats in real-time.
Defense technology transcends the world of gadgets and apps. Effective public relations in the defense tech industry involves more than just dealing with the present. Here, technology isn’t about entertainment. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control.
I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Mobile, data and wearable technology. Our notions of privacy and confidentiality will be challenged.
Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?
Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. An obligation of confidentiality might be an express term of the arbitration agreement, or a term implied by law, or it might arise in equity, and ‘privacy’ can also be protected in tort.
Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Rapid response In the face of negative news, a well-established media relationship enables a swift and transparent response, mitigating potential damage and presenting the organization’s perspective.
Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. The fintech sector is in a hot phase of expansion.
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.
While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Presently, MSMEs contribute up to 60% to the GDP.
But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Here are three social media obstacles health care providers face and the underlying opportunities each present. It’s the evolution of how we communicate with each other.
Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. With mobile technology comes engagement. Make securing patient data a priority.
With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. Image source: Mike Tatum INBOUND 2022 Presentation. How will new privacy features affect smart content functionality? Adding too much personalization can cloud your message and raise privacy concerns.
Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). There are ways to find out.
The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. In the present business model, publishers are paid by advertisers. According to Econsultancy, there are today more than 144 million active ad block users around the globe. The Web is not free, it never was.
Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development.
In this case, the pen itself is not new or exciting; it’s the angle of the presentation that grabs the attention. They’re capitalizing on being extraordinarily relevant and piggybacking on the data privacy lawsuit Facebook is currently facing. The pen may be a simple item, but if you need one and don’t have it, it’s a problem.”
As it is on the occasional Saturday, I round up three ideas, wrap them insight and perspective and present them here for your perusal. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Meanwhile, 84 percent say A.I.
Technology Issues. Modern séance or not, technology issues during a virtual meeting are more common than any one of us would like to admit. Whether it’s the sound and video failing to work, the computer freezing or a screen-share failure during a presentation, tech headaches abounded during the past year. Relationship Building.
For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.
There is power in presenting the right data to the right people at the right time, enabling them to gain insights effectively. Protect the privacy of your data by setting the URL to expire after a certain period of time or password protect the dashboards. Databox also offers several sharing options to keep everyone in the loop.
What ethical standards should be present to ensure responsible content creation? When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content?
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