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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Deirdre Breakenridge

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Submit your voice & audio questions -or- comment on your presentation pet peeves in the comments section below.

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Navigating Alcohol Advertising Regulations While Creating Impactful Campaigns

5W PR

Alcohol advertising presents a unique set of challenges and opportunities. Alcohol advertising may be banned or heavily restricted on certain media, such as television or radio, during specific times. Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry.

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Your Earned Media Measurement Strategy Checklist

Cision

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. On the other hand, if your CMO or other executives want access to the information, you may need to create a more formal presentation.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. Ability to Decide What Is Presented. Traditional media — just like radio after TV — will not be going extinct. Commentary.

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Be on TV

PR for Anyone

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. So never let a published story or television segment get you down that it wasn’t you. The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. They’re listening to the radio and tuning into podcasts. Use images that evoke memories and emotions and that show they understand who I am; through this understanding, you can present powerful words and photos.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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