PRSay

OCTOBER 3, 2024

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. For PR professionals, this presents both a challenge and an opportunity. Consider the brands that you trust most.

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Storytelling Crisis Brand Branding 155

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Remember that effective media relations requires more than just storytelling.

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Storytelling Media Nonprofit Government 163

Agility PR Solutions

JANUARY 8, 2025

As climate change is no longer a faraway threat but rather a live crisis in the present, public relations campaigns become more and more critical. It almost demands that it become global storytelling, relatable, and mobilizing.

Data 105

Data Mobile Storytelling Crisis 105

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

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Storytelling Analytics Creativity Conference 30

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Dig deep and begin your presentation by telling a story. Let me tell you about one such story. Find your story.

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Storytelling Reddit Video Creativity 199

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

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Storytelling Examples B2B Chemicals 122

NewsWhip

NOVEMBER 20, 2024

One chart: Present one clear, impactful chart. But, culturally, force yourself to scrutinize data with the outcome of ‘I am going to take all of this, put in the work, and synthesize it into one headline, one page, one chart’ ” The post Storytelling with data: One page, one chart, one story appeared first on Newswhip.

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Data Storytelling Policies Employee 78

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

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Storytelling Video Strategy Analytics 136

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Storytelling Communications Survey Case Study 133

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. We are intentional with our messaging.

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Communications Nonprofit Storytelling Education 77

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Make sure your plot is simple, compelling, and it contains the essential concepts of storytelling: pity, fear and catharsis. Take Apple and McDonald’s.

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Storytelling Film Blogging Video 137

Cision

MAY 25, 2017

He presented a recent study Forrester published that had a shocking conclusion. Owned Media Requires Great Storytelling. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. Touch, video and storytelling. Advertising can and will continue.

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Advertising Advertising Storytelling Media 272

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. They care about media that speaks to their interests.

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Trends Mobile Twitter Consumer 320

Prowly

OCTOBER 14, 2017

This year’s Filmteractive festival caught my attention mainly because of two presentations - one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time?

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Storytelling How To Content Marketing Marketing 191

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

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Content Marketing Marketing Storytelling Analytics 78

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. The same goes for businesses.

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Storytelling Case Study Crisis Viral 120

Onclusive

DECEMBER 6, 2019

Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

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Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Beyond vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Even a good presenter know that unless the audience has a response nothing good happened. Writers know that.

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Storytelling Tools Digital PR Course 100

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

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Storytelling B2B Brand Branding 88

Remote PR Jobs

AUGUST 31, 2022

Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand.

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Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade allow more in-depth storytelling. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

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B2B Company SMB Automotive 319

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Include multimedia elements like presentation slides and event photos. Structure your stories using classic storytelling elements: context, conflict, change, and conclusion.

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Brand Branding LinkedIn Case Study 78

Onclusive

APRIL 9, 2019

Our mission has always been to elevate our industry and empower our customers to capitalize on the greatest opportunities, however they present themselves. We call this practice of continuous storytelling, measurement, and amplification, “Growth PR”. This includes the continued merging of earned, owned, and paid media strategies.

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Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

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Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Blending earned and paid media.

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Publicity Storytelling Automotive Software 255

Deirdre Breakenridge

SEPTEMBER 3, 2014

Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. People are more likely to believe information if it’s presented as an anecdote than if it’s presented as a number, according to Peg Neuhauser’s Corporate Legends and Lore. Save $100 with coupon code PRSA21! Emotionally.

Creativity 185

Creativity Writing Storytelling Study 185

5W PR

NOVEMBER 4, 2024

For VCs, cybersecurity presents not only a lucrative opportunity but also a socially responsible investment. Building on Momentum A strong communications strategy builds on existing momentum, amplifying what’s already working while propelling firms forward with clear, strategic storytelling.

Trends 88

Trends Healthcare Reputation Financial 88

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play.

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Interviews Storytelling Radio Communications 126

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. The presenter steps onto the dais and goes through their whole prepared spiel. When there’s a Q&A segment after the presentation, that’s often where the juicy stuff comes out. Imagine you’re at a session at an industry conference.

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Interviews How To Reddit Journalism 296

Landis PR

NOVEMBER 4, 2024

Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building. PRGN Presents The PRGN Presents podcast stands out as an invaluable resource for PR professionals seeking global perspectives on communications challenges.

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Storytelling Analytics Leadership Trends 52

Polaris

NOVEMBER 26, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. He is a born storyteller, incorporating hilarious anecdotes throughout his 18-minute presentation. Sir Ken is funny. Very funny.

Education 170

Education Media Training Training Interviews 170

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. His only job, it seems, is to present the argument that you need this product in your life. Why is Storytelling More Effective? Click Here. He just won’t stop talking!

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Storytelling Comparison Case Study Brand 159

PRSay

APRIL 28, 2022

Gattin said she was honored to have her mother present her with the APR pin during a ceremony at the Arkansas Chapter in February. This professional family tradition meant I was raised by storytellers, people who understood the power of their words. When I was preparing for my Panel Presentation, she served as my sounding board.

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Storytelling Study Education Resources 148

5W PR

JANUARY 25, 2025

Data-Driven Storytelling Numbers tell compelling stories when properly presented. However, data must be presented thoughtfully. This includes evaluating current events, industry trends, and the company’s recent history to ensure messages land effectively. Raw numbers without context can confuse rather than clarify.

Company 78

Company Social Media Data Fashion 78

Presspage

AUGUST 24, 2023

In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences. Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing.

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Storytelling Data YouTube Strategy 78