Prowly

DECEMBER 4, 2024

Content creators: how are they presenting your product? Where are the gaps in my competitors' storytelling ? No more waiting around until negative press goes viral. Who should you monitor? In this particular case, you might want to focus on: News and journalists: how does mainstream media talk about your brand?

Data 104

Data Media Product Launch Analysis 104

Presspage

AUGUST 24, 2023

In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences. Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 73

Storytelling Data Communications Technology 73

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence. Award entries are about results.” Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Contently - Strategy

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. Instead of storytelling… execute by STORYDOING. But unless those ideas are turned into addressable metrics, they’re pretty useless.

Viral 120

Viral Content Marketing Consumer Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. For pure relaxation.

Viral 120

Viral Storytelling Writing Crisis 120

David PR Group

OCTOBER 9, 2014

We need to give up trying to outsmart Google and start writing and presenting meaningful content to our audience, which, remember, is made up of people, not computers. Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales.

SEO 94

SEO Google Storytelling Writing 94

5W PR

SEPTEMBER 19, 2023

Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

Cision

AUGUST 31, 2015

Here we take a deeper dive into each of the speaker’s presentations: 1. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Surviving a content tsunami. There is no shortcut to creating emotional engagement with content. You have to work at it.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Prohibition

SEPTEMBER 11, 2024

As this trend grows, it presents both challenges and opportunities for brands to cut through. For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives.

Strategy 62

Strategy Viral Brand Branding 62

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. In the right hands, SlideShare can become a poor man’s video.

Social Media 60

Social Media Storytelling B2B Media 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

AUGUST 12, 2021

He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later.

Facebook 97

Facebook Travel Instagram Viral 97

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Goodwill Approach.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. “Content marketing will revolve more around individuals and storytelling components. Indeed, my own predictions are at the very bottom. 1) Marketing embraces sustainability.

Marketing 126

Marketing Content Marketing Advertising Advertising 126

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. You also have to be someone who has strong relationships with the platforms and present at industry events. It’s all worth it! From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Film Industry Viral 85

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Carefully take the time to plan ahead to work out the cost of things so that you’re not presented with any surprises halfway through the project.

Video 62

Video Product Launch Film Social Media 62

Sword and the Script

MARCH 22, 2016

While there is some billable hour data in the survey (see the link to the presentation in Ms. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling. It’s a small sample, but given the paucity of data in area, it merits a look.

Survey 60

Survey System Small Business Trends 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Karen Freberg

OCTOBER 18, 2018

Along with digital literacy and fluency, here’s what they proposed here: Storytelling fluency : able to analyze and create a message that accounts for accordances of medium, audience diversity. Prot otyping fluency : Able to create digital tools that breaks down problems and presents problems that guide a users through experiences.

Education 56

Education Creativity Video Tools 56

NewsWhip

MAY 12, 2021

So, most of the brands we work with regularly, we’re in charge of their organic social strategy, so trying to figure out what to post on all of the social channels that you have to be present on these days, and creating the content and the strategy for that. It’s a very creative, cool place to be a part of.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

DECEMBER 5, 2017

Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences. That’s a lot. Surveys & Research. Here are 10 ways to promote your next event. . About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

prTini

JUNE 1, 2015

Here are some insights from my presentation to help you get started. Who’s been in a meeting when someone declares the need for a viral video. Where can a slower approach enhance your storytelling? My presentation also included a few tips and tools for creating DIY video. Ready to take on video? What needs to move faster?

Video 28

Video Travel Viral Resources 28

ReimaginePR

JUNE 10, 2015

That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks.

Video 120

Video Government Healthcare Viral 120

Buzzstream

JANUARY 7, 2025

Data provides unique insights, particularly when it’s original or effectively collated to present new or original ideas. Ultimately, it’s about telling a powerful story that drives readership and presents compelling concepts that engage a broad audience. However, this division can limit the full potential of digital PR.

Digital PR 62

Digital PR Report SEO Data 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

JUNE 21, 2017

Start With Good Storytelling. But if you have a good story, you can find interesting ways to present it to your audience. “It Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. And, of course, they’re good storytellers. For every story, think WWYS: What would you share? “If

Viral 112

Viral How To Storytelling Facebook 112

Prowly

MARCH 6, 2025

With more than five billion people on social media, being present online is no longer optional. Virality rate: When you divide the number of shares by the number of impressions and multiply the number by 100, you get this KPI. Keeping your eye on this metric shows you how well content spreads organically, as opposed to paid methods.

Social Media 104

Social Media Media Measurement Analysis 104

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. One of the best ways to do this is through storytelling. They’re shared.

Social Media 133

Social Media Crisis How To Crisis Management 133

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Media Malaise Theory This perceives and presents mass media as purveyors of doom.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48