Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 134

Storytelling Communications Survey Case Study 134

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Write your “About” section in first person, sharing your journey and philosophy as a speaker. Include multimedia elements like presentation slides and event photos.

Brand 78

Brand Branding LinkedIn Case Study 78

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. The same goes for businesses.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 210

Writing Communications Marketing B2B 210

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. But on that resume, play up your writing experience and be ready to explain why it is relevant.

Communications 214

Communications Creativity Writing Product Launch 214

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. Yet, truth be told, content marketing is nothing new. but definitely old.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters.

Communications 161

Communications Storytelling Film Training 161

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 134

Publicity Journalism Storytelling Survey 134

PRSay

JUNE 11, 2024

To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Write a unique headline for your unique message. Instead of: Weather update Write: Work from home tomorrow Please stay safe and warm during Detroit’s snow emergency, parking ban Stop ing-ing.

Chemicals 175

Chemicals Writing Journalism Study 175

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 101

Creativity Storytelling LinkedIn Conference 101

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. Five years ago, no one expected their PR firm to have video storytelling capabilities. What are you going to call your firm?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Better Writing Blogs. Authentic Storytelling Project. The Muse addresses all aspects of work and career life. Not strictly PR, but that’s one of the reasons we like it. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As someone new to the industry, I was always asking and looking for advice from those who have been successful.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. In the present, it’s the era of on-demand.

Media 120

Media Storytelling Content Marketing Journalism 120

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Top of the list: Write a manifesto about your leadership values. In his January column , Biesenbach proposed some New Year’s resolutions for budding leaders.

Energy 125

Energy Leadership Meeting LinkedIn 125

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. Be emotive. Be original.

Storytelling 73

Storytelling Data Communications Technology 73

PRSay

MARCH 13, 2024

Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. Write about the impact, not the event. The Foundation of Wesley Woods will present the awards at their Heroes, Saints & Legends Gala on September 5, 2024. Increase the value of your home? Sheltered the homeless.

Energy 170

Energy Writing Community Training 170

Business Wire

JUNE 28, 2017

Utilize the latest storytelling tools, such as interactive photos and videos. 4/ Think like a journalist - Present your message in a journalistic format. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 3/ Be creative - Innovate when preparing your news release.

Mobile 153

Mobile SEO Web Training 153

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Later, he was embedded with an infantry unit in Iraq. “If

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Stern + Associates

NOVEMBER 4, 2022

Here is what I’ve learned about how to manage those anxious feelings that can creep up before a formal presentation on stage or simply a Zoom call. Once at a conference, I was unexpectedly asked to present our program results to a client’s board. Practice storytelling. Find a way to release your nervous energy.

Conference 118

Conference Energy Hotels Storytelling 118

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. The magic of AI will not be the only major change affecting the PR profession.

Publicity 167

Publicity Social Media Television Measurement 167

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. With more than 30 recorded songs and four published novels, Randall is credited with being the first African-American woman to write a No.

Storytelling 60

Storytelling Writing Conference Radio 60

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Successful storytelling results from setting a tone and maintaining it throughout your posts. Learn how to successfully use Instagram to tell your brand’s story with these five tips.

Instagram 120

Instagram How To Trends Social Media 120

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. I guess my parents knew best and I didn’t get the pony. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 184

Enterprise Technology Tools Privacy 184

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post.

Content Marketing 104

Content Marketing Marketing Storytelling Course 104

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Find out who is the best person to present your pitch to so you can determine which direction your presentation should take. Plan And Prepare Knowing what comes next during a presentation helps ensure you’re ready for your pitch.

Pitching 93

Pitching Publicity Meeting Storytelling 93

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. This presents challenges and opportunities for those in the mix. That’s the way uh-huh uh-huh, I hype it Rupert Goodwins writes: “…quantum computing seems to crop up about one year in two.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

JULY 10, 2015

His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented. You’re more likely to remember Sharpie the next time you need to write a note. Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Sharpie’s spot “Prom Date” features Ezra Knight. That, of course, is the point.

Video 120

Video Storytelling Local Creativity 120