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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Commissioned at the school Commandant’s request, these groups aimed to better understand any potential training gaps between the MCF course and real-world fleet and field expectations and requirements at duty stations worldwide. Traditional media skills such as radio broadcasting and television production are still vital.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. Little known fact: You led social media management for the Business Journal during your time there.

Radio 167
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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77
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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

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Thoughts on Promoting Thought Leadership

Reputation Us

Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Equip them with messaging and train them on how to authentically segue to that messaging and navigate curve-ball questions. Are they articulate? How available or responsive are they?